Shades for Surfrider

September 30th, 2010 | By | 2,149 Comments

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Help Dragon help the environment with the new E.C.O. collection of shades. In an effort to help the oil spill crisis in the Gulf, Dragon has promised to donate money for each pair of Dragon E.C.O. (Environmentally Conscious Optics) Collection of sunglasses sold. Funds raised will be donated to the Foundation to fund water testing and cleanup efforts all along the damaged areas of the Gulf coast.

The hair above the brains of the covert op (Rob Machado) initiated the development of the E.C.O Collection to actively investigate methods of manufacturing environmentally friendly sunglasses by exploring sustainable materials from renewable origins. This spawned the first E.C.O sunglass frames made from 100% renewable materials, such as plant oil instead of petroleum. Behold…the E.C.O Collection. Check out the full Dragon E.C.O Collection HERE.

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Free Show Tomorrow Night! Audible Mainframe

September 29th, 2010 | By | 3,170 Comments

amf_bluebeet

Check out Audible Mainframe tonight at The Blue Beet in Newport, complements of Fyasko.

For the LA crowd, or if sloppy seconds just isn’t your steeze, catch the show at El Cid tonight:
El Cid
4212 Sunset Blvd
Los Angeles, CA
8pm doors, 21+, $12
AMF hits at 8:30pm SHAR

Sneak Peak: Behind the Scenes Billabong Holiday 2010 Photoshoot

September 29th, 2010 | By | 3,423 Comments

Get a behind-the-scenes sneak peak Billabong’s Holiday line…full of lace, 70′s silhouettes, native prints, fringe, and washed-out tie-dyes and florals.
Shop the Collection HERE

Thanks to Weed Diamond for the soundtrack

Product Showcase: Infinity Loose Cannon

September 24th, 2010 | By | 1,767 Comments

Here we find the Youngman Laity in his natural habitat—an utter state of confusion. Frantically searching the highways, alleys and impasses of Dana Point, seeking the ever elusive Infinity Loose Cannon a spark ignites within his somewhat obtuse but unfeigned melon . Remembering how the Boehne Brothers always look so dapper-do, Youngman Laity realizes that they most likely frequent a magnificent lil barber shop called “The Kings Club ” for that fine, polished look. As Laity enters this quaint little establishment it’s no coincidence when he stumbles across one of the illustrious Boehne Brothers, Diamond Dave. Let us now watch the interaction of the species…….

http://www.swell.com/INFINITY-SURFBOARDS-THE-LOOSE-CANNON