Bill Bryan and Friends Wake-Scurf “The Beater”

November 12th, 2010 | By | 1,178 Comments

Another reason to add a Beater to your Quiver. Not only can they help you overcome the blackball, but they can get you through dreaded flat spells. These versatile little handmade boards are perfect to throw in a boat or car, without worrying about dings or catching a rail to the shin.

Watch the CatchSurf team riders unleash a ripping repertoire of tricks behind their wake boat off the San Diego coast.

Check out beaters at SWELL

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Swell Insider Deals…This Weekend Only!

November 12th, 2010 | By | 1,715 Comments



World Record Surf Session Attempt By Swell Employee

November 11th, 2010 | By | 1,496 Comments

Swell is flying in the Guinness officials on Nov. 20, 2010 to judge SWELL’s own eternal grom and resident surf gear guru, William L. Laity 37, in his attempt to break the world record for longest continuous surf session.

We’re setting the stage for this marathon feat at the south side of Huntington Beach Pier, where judges can monitor his progress and keep an eye out for the man in the gray suit.

The current record stands at a solid 24 hours, set by lifeguard Thomas Cannon in the warm summer waters of North Carolina. Bill will be pushing to beat that by a considerable amount.

Bill’s only preparation lies in his compulsory surf lunches and strict diet of Cheez-It crackers .

He had this to say about the impending challenge,
“I,’s favorite son and all around surf happy microcosmonaut, William L. Laity the First, have decided to throw caution to the winds of prevailing wisdom, and attempt with great fervor and willingness this cataclysmic feat. Some of those in our crew were somewhat sketching on this idea due to a bevy of pretty valid reasons, which included, but were not limited to- hypothermia, hydro-psychosis, severe and unbearable crampage, the sudden loss of luxuries often taken for granted- such as being able upon the setting of the sun to take in a warm meal with the misses from the comfort of one’s humble abode.”
World Record Attempt by Bill Laity

In concert with attempting such a feat will be the opportunity to test SWELL’s vast and varied stock of surfboards, wetsuits and gear. The mettle of the man and his tools will be put to the ultimate test of endurance and circumstance.

Check back with us for updates concerning: live web feed, time estimate sweepstakes, swell forecasts, “Get Bill to the Beach” video game, gear guides, and more.

This 6 year old rips harder than you!

November 10th, 2010 | By | 6,061 Comments

Every so often you see something that completely blows your mind. Well I stumbled across this clip last night and almost lost my marbles.

Meet Asher Bradshaw, a 6 year old thrasher from Venice Beach, California.

While most kids his age are just learning to tie their shoes, this grommet is tearing the coping off of bowls and flying through the air like a miniature Evel Knievel. With a board bigger than his body and padding up to his neck, the kindergarten aged z-boy weaves through the park with remarkable fluidity and style decades beyond his age.

Remember this kid…
He has the potential to be the next Shawn White or Kelly Slater