PAT BURKE UPSETS LOCAL BIKER

July 27th, 2010 | By | 1,389 Comments

DAMNIT!

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IDIOSYNCRASIES Surf Movie Premiere Sponsored by SWELL in LAGUNA BEACH

July 27th, 2010 | By | 3,068 Comments

Come support SWELL sponsored film IDIOSYNCRASIES, Thursday July 29 @ the South Coast Cinemas in Laguna Beach.

Get on board this trip-tastic journey to discover what drives underground rippers on the fringe of our sport. Take a break from the hyper-progressive surfing that represents a tiny niche of the whole experience, and lose yourself in stories from legends like Pat and Tom Curren, and locals from surfing strongholds around the globe.

SF’s Aqua Surf Shop reviewed the film and remarked, “Patrick [Creator] focuses on inspiring, creative individuals who bring their own peculiar outlook and energy into their surfing as they do in life. Some shape, sing, create visual art and film, some surfed at the highest competitive levels- and every single one rips with style!”

Look for the SWELL table in front of the theater on PCH and sign up to win a 50K custom Billabong ski boat, and many other prizes that we will give away at the premiere.

check out the trailer here:

http://www.youtube.com/v/85UZBhBa6GA

See you Thursday.

Warning* Kelly Slater is NOT in This Film

Warning* Kelly Slater is NOT in This Film

As Seen In Nylon Guys: Insight

July 27th, 2010 | By | 1,471 Comments

Who wouldn’t dig this? Everyone thinks these are rad, and Nylon is no exception….

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Insight Gaucho Boardshort

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Insight Silent History Tank

Click HERE to see these styles and more from Insight

San Diego Surf Monument Defaced. Vandalism or Harmless Protest?

July 26th, 2010 | By | 2,168 Comments
Grey Suit, Grey Skies

Grey Suit, Grey Skies

On Saturday, the North County SD surf community woke up  to find their 20′ surfing statue being devoured by a giant paper-mache Great White Shark. Hoards of people gathered, and rubber-necking drivers clogged the intersection of PCH & Chesterfield to witness this iconoclastic denunciation of the Cardiff Kook.

Since the “The Magic Carpet Ride” statue’s dedication in 2007, pranksters have dressed the limp-wristed logger in everything from luchadores leathers to Santa Claus suits.  Local surfers can’t identify with the surfing symbol perched over their beloved breaks at the San Elijo Campground where Machado calls home. ” We don’t want to be Surf City like Huntington, and nothing about that eyesore symbolizes the  Cardiff surf community.” Remarked Surfer/Womanizer Cornelious Rubenstein.

The anonymous culture-jammers attached a ballot  to the shark titled “Keep The Shark, Not The Kook,” and hundreds signed within hours. According to police, the $120,000 statue has not been damaged and therefore no immediate action will be taken.

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Pipes Local Jess Rocks the SWELL Hat at the Scene of the Crime

Great White Sharks symbolize real fears for beach-goers after a local swimmer was killed in 2008 just south of Cardiff. This could give the city cause to dismantle the Shark if they feel “the man in the grey suit” deters commerce from tourist seeking family friendly beaches.

Regardless of its fate, this protest against the poop-stance marks the most innovative display of rebellion among surfers. If you are the person behind the shark, share the details of how you secretly pulled this off, and SWELL will send you a huge box of gear.

Your core-score is through the roof my friend.

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Left to Right: Local Ripper Pearl Rides the KOOK sometime last year;
Barack Supports the Shark on the Makeshift Ballot(!)