April 19th, 2011 | By | 4,313 Comments

San Clemente, CA, ON A MISSION, OAM, Proudly announces the signing of South African, Ranking #2 ASP stand out, and one of the best surfers on the planet, JORDY SMITH!
Jordy Sign with OAM

OAM CEO and owner, Raz Hodgman speaks highly of Jordy joining the team, “Jordy is a great human, a phenomenal surfer, and in a league of his own. He is a world class athlete and will continue to be at the top of the tour rankings, blowing our minds now and in the years to come. We are stoked to have him aboard!

Jordy Smith comments on his new relationship with On A Mission, “I am really happy to be a part of the team. I always looked up to the On A Mission riders growing up and now I am stoked to be one of them!”

On A Mission is the leader in surf accessory innovation and design. The company was founded 1992 by professional surfers for surfers. Icons such as the Malloy brothers, Benji Weatherly, Shane Dorian, Taylor Knox, Ross Williams, and Taylor Steele together with a new breed of OAM Athletes that are all crucial in the design and process to ensure optimal rider performance product.

Jordy Smith, Mitch Coleborn, Bede Durbidge, Taylor Knox, Michel Bourez, Jay Davies, Brent Dorrington, Sterling Spencer, Alex Gray, Benji Weatherley, Nate Yeomans, Joel Centeio, Damien Farehnfort, Torrey Meister, Jesse Hines s, And more…

Click product to see SWELL's entire OAM collection

Click product to see SWELL's entire OAM collection

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.

Follow the Light- And Submit Your Photos!

April 18th, 2011 | By | 2,192 Comments



SAN CLEMENTE, CA- The Follow the Light Foundation (FTLF) is calling all photographers to submit their applications for its annual $5,000 grant in honor of the late Larry “Flame” Moore. The deadline is one month from today: entries must be received no later than May, 17, 2011.

The FTLF was founded after Moore’s passing to ensure that up-and-coming surf photographers continue to get the recognition and support they deserve. Flame — legendary Photo Editor of SURFING Magazine for more than three decades — made it a priority to teach and inspire anyone with a passion for photography. This grant helps keep that legacy alive. The application and details can be found on the FTLF website. (folllowthelightfoundation.org)

Now in its sixth year, the FTLF continues to recognize photographers on the rise and help fuel their vision. During this year’s submission process, photographers will edit their images and cue it to the music of their choice. The “visual presentations” of the Top 5 finalists will then be shown at an awards night at the Shorebreak Hotel during the US Open of Surfing on Tuesday, August 2. “Recognizing the world’s best up-and-coming surf photographers fits right in with the spirit of the US Open of Surfing,” says FTLF sponsor Bob Hurley. “It’s so fun to see such an amazing showcase of young talent in one place — very inspiring.”

Judging from the career paths of past winners, the FTLF recipients will continue to inspire. 2010 recipient Morgan Maassen is quickly becoming the surf world’s freshest eye. Former winners Chris Burkard and Todd Glaser and Ray Collins are three of the most prolific and talented photographers in the sport today, and they all give credit to Flame and FTLF for helping their dream job come true. “It was such an honor to be picked for this grant,” said 2008 winner Todd Glaser. “To be recognized and critiqued by legends like Aaron Chang — and get funding on top of it — will always stand as a career highlight.”

To help round out the wide spectrum of gifted photographers, FTLF will be honoring the late Leroy Grannis this year, a surf photography pioneer and founder of Surfing Magazine.

Follow The Light also wants you to be a judge. The People’s Choice Award will be a text to vote format, where you can vote for your favorite. Winner will be announced at the Shorebreak Hotel.

To submit an application, contact Peter Taras (peter.taras@sorc.com) or Jeremiah Klein (miahklein@s7mg.com).

The FTLF is proud to be working with Surfing Magazine, SWELL, Hurley and Oakley to provide this year’s grant. For more information, go to followthelightfoundation.org.

About Follow the Light: On October 10th, 2005, the surfing community lost one of its most influential figures. After a nearly three-year battle with brain cancer Larry “Flame” Moore, the Photo Editor of SURFING Magazine for 30 years, passed. He left behind a legacy of brilliant photography and an army of photographers trained by him. Through his work at SURFING Magazine, Larry literally gave three decades of surfing their “look.” Today, honoring Larry’s request, we have established Follow the Light Foundation (FTLF), an organization that will help finance the dreams of surf photographers, pushing the sport and its lensmen forward.


April 15th, 2011 | By | 2,546 Comments

There are so many trends out there girls love that may raise an eyebrow of confusion for guys. We may get compliments from other stylish chicks, or metro guys on how we have such cool style. Personally I find it most flattering when a girl with awesome style or my hairdresser Eduardo notices my new bag, or nude color wedges.
katie holmes
Photo c/o reneetbouchard.blogspot.com

But I wanted to see what a typical guy thinks about some of these “iffy” trends out there. So here it is, my completely unscientific survey of the loves and hates from the other gender. Quite fascinating, but the guys at Swell were quite in tune with all these trends and had some strong emotional reactions to them.

1. Oversized button up shirts: LOVE IT
2. Boyfriend Jeans: LOVE IT
3. High Waisted denim: LOATHE IT
5. One piece swim suit: LOVE IT, BUT PREFER 2 PIECE
6. Top bun hair style: EHH, INDIFFERENT
7. Combat boots: SCARED OF IT
Click above to see Swell’s listings of these styles
Hannah - Swell's Girls Merchandise Manager

Surfing Magazine Rulebook Recognizes Swell.com

April 15th, 2011 | By | 3,486 Comments

Surfing Magazine’s “Rulebook” reminds us all to restrain our inner-grom (claiming, snaking, screaming) in order to maintain the respect and sacred solitude of surfing. The rules aren’t asking surfers to bow down to “heavy locals”, they’re simply suggestions to beach-goers who lack discretion in their session.

It’s also relevant reading material for the average surfer, in a world where XXL charging and progressive airs dominate the periodicals. And most of us ARE average surfers.
Get a free copy of SWELL’s Catalog Here

So, we subscribers to Surfing Magazine never miss the monthly dose of the Surfing’s Rule Book. Find it towards the back of the mag, under the “Core-Score” – another surfer canon respected by the core-est of the core. That’s why we at Swell were honored to get penciled into the Rulebook in a recent issue.

The Rule Book Read: “The Swell Catalog is to us [Surfing Magazine Staff] as the Toys ‘R’ Us catalog is to children”

Thanks Surfing, an here’s one back at ya: Surfing Magazine invented the Fight Club code of surfing, like “The first rule of surfing is, there are no rules…just don’t blow it”.
Surfing Rulebook recently launched a twitter site, giving us a few daily words of wisdom. Prepare yourself for blunt humorous advice that’s relevant from Pismo to Pipe. If you think it doesn’t apply to you, we need to invent a rule about that. Anyone know some good one-liners that apply?

Here’s a few of their latest from their Twitter: http://twitter.com/#!/SURFINGRulebook
Surfing Rule Book