July 16th, 2010 | By | 1,510 Comments

When all else fails…nail ‘em with sarcasm and satire (and kittens).

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.

SWELL Takes Over 8th Hole of Waterman’s Golf Tournament

July 15th, 2010 | By | 1,037 Comments
Players had to get past the C4 and Bill

Welcome to Bushwood!

Last Thursday Swell sponsored the 8th hole at SIMA’s 10th annual Waterman’s Weekend Golf Tournament at the St. Regis perched over the Salt Creek line-up. Surfer’s and their sponsors took the links to tee off amid company sponsored parties at each tee box.

In years past golfers surfed a wave at middles for a score to add on their card, but this year’s hazards came in the form of models playing beer pong and tequila cannonballs. Swell fully re-created the cult comedy classic Caddyshack at one of the more difficult holes of the course. Nobody left our Bushwood country club without getting tanked by an exploding golf ball, Peligroso tequila suicides or the heckles of our very own crossed-eyed Carl.

As the day progressed the surfing legends teed off our own homegrown Kentucky Bluegrass featherbed mixed with Northern California sensemilla, and put on a show of their own. Julian Wilson looked Slater-esk, driving the ball as naturally as he rips in the water. Timmy Reyes chipped towards an even score until his buzzed buddy at O’Neil flug a driver at him as he teed off, lopping his shaft in half.

Julian Drives one towards Salt Creek!

Julian Drives one towards Salt Creek!

The classic moment of the day came when 3x world champ, Tom Curren shanked it on his drive, and when he asked for a mulligan ball Dave at Swell swapped it with an exploding one. When it popped and covered Tom in white powder everybody froze, unsure of how the stoic champ would react. He finally cracked a smile, talked some smack, and went on to receive “Waterman of the Year” honors.

The day was definitely a lighthearted way to get everyone together on the course and raise money for the SIMA Environmental fund.

Shooters taking Shooters!

Shooters taking Shooters!

Killin It Softly, New Girls Action Sports Site

July 15th, 2010 | By | 389 Comments

The secret is out…
Created by some influential industry ladies, is filling the gap between male-dominated industry blogs and teen-oriented surf content. os a brand new online visual media magazine. Rooted in sports but focusing on lifestyle, will be nothing like you’ve ever seen before. The site will give an inside look into the lives of an influential crew of girls and their friends who shred, create, design, market, write, produce, photograph, film, DJ, dance and make a living by pursuing their passions. Driven by relentless determination and hunger for creative progression, the MAHFIA has been killin it softly under the radar…until now.

Check out the teaser, then hit up the official launch party July 23rd @ El Dorado in downtown San Diego (9pm-1:30am)

One Towel = One Rescued Orphan

July 6th, 2010 | By | 812 Comments


Beyond the Surface is a nonprofit corporation in the United States, with a mission is to eradicate youth homelessness in coastal communities worldwide and empower street children and disadvantaged youth through the sport of surfing. Beyond the Surface sponsors three international nongovernmental organizations:
The Kovalam Surf Club in India
WAVES for Development in Peru
The Umthombo Surf Club in South Africa
With every towel purchased, one more homeless youth in Peru, South Africa, or India will be helped off the street, into a classroom, and onto a surfboard- rescued from a lifetime pf poverty.

Support Beyond the Surface International, buy a towel HERE

Make a donation or read more about Beyond The Surface HERE