Giant Kelp Forest Thriving off San Onofre!

August 19th, 2010 | By | 2,195 Comments

If you are like us and you noticed the unusual abundance of kelp appearing off San Clemente then you are not alone.

Researches are now saying that the artificial reefs planted by Southern California Edison are beginning to show signs of success and so far results look promising. The kelp restoration project has been successful thus far thanks to efforts by ecologists and the power company. The artificial reefs that hold the ecologically significant algae were planted to offset damages from the power plant just south of San-O where large kelp forests were once present.

So pretty much this is the marine equivalent of re-planting an entire forest… only its sheephead and garabaldi that flourish rather than birds and monkeys…

kelp forest off San Clemente
Drive south on the 5 around Calafia and you will see the growing plumes of brown thalluses popping up everywhere

This $46 million dollar project will not only support our defenseless sea creatures, but it will also keep the surf glassy for sessions at San-O and San Clemente. Plus now Chuck’s nursing whites will have a healthier food source with all the new marine life.
Kelp Thalluses..

Read the full story below and be stoked that artificial marine innovations are finally panning out!

http://sciencedude.ocregister.com/2010/08/19/edisons-artificial-reef-alive-with-kelp/108665/

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As Seen In: WhoWhatWear

August 19th, 2010 | By | 2,046 Comments

hurleymaxidress
(Photo: WhoWhatWear.com )

WhoWhatWear featured the Hurley Desert Fox Maxi Dress

Shop the entire look at SWELL:
Hurley Desert Fox Maxi Dress
Brixton Castor Fedora
Roxy Bandido Boot

Do Albino Whales Get Sunburned?

August 19th, 2010 | By | 1,895 Comments

…just curious.

Pro Surfer Marlon Gerber on Beer Modeling and Bintang

August 18th, 2010 | By | 3,318 Comments

marlon_beer2-2-545x315(photo: Myers)

Surfing Magazine uncovers the hard-hitting facts about Marlon Gerber’s love for beer modeling and Bintang.

Read the full story at Surfing Magazine

Get the gear at SWELL
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