Breaking News: Cute Girls (& Bikinis) Help Heal Japan

May 4th, 2011 | By | 3,184 Comments


Join SWELL, babes and bikinis to help Heal Japan. This Saturday, May 7th, SWELL will be sponsoring the Heal Japan swimwear show in beautiful Laguna Beach, California at the Blue Laguna Restaurant & Lounge. The show will feature SWELL’s newest swim lines to hit the site, plus a few sneak peak styles to be available later this month! Bikini-clad babes will be struttin’ in Eberjey, Salt Swimwear and Luli Fama (to name a few). A percentage of profits will be donated to, a non-profit organization determined to raise funds to bring to Japan in person and give to the people of Japan that have been and are continued to be affected by the disastrous earthquake and tsunami. Heal Japan was started by Laguna Beach local Chris Walthall and professional surfer (and swell model) Ryah Arthur.

Come back later today for a Q&A with Chris!! Anyone can come to the show (anyone 21+ that is), so you should definitely be there! It’s only a $5 entrance fee and the towels drop at 10:30pm. See you there!

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Water Spouts & Flash Floods Slam into Honolulu

May 3rd, 2011 | By | 3,363 Comments

May 2, 2011 – Violent weather hit the Ala Moana Harbor causing heavy rain, hail, severe lightning, and dual water-spouts. After hours of this activity, 60,000 Honolulu area residents were left without power, while fire-crews responded to dozens of flooding reports. As far as we know there were no injuries.
dual spouts
These photos were taken by a friend of SWELL as the dual water-spouts enter the Ala Moana Harbor.

If these water-spouts reach land they are considered tornadoes. Notice the airplane in the background. Could you imagine if it was carrying passengers escaping the destruction of tornado alley!? Scary sight.
plane spout

From the Catwalk to the Boardwalk

May 3rd, 2011 | By | 1,668 Comments

(left: Ralph Lauren Spring 11 ( / right: L*Space Stardust )

From the runway to the beach, swim lines are interpreting the biggest trends from fashion’s most renowned designers. I’ve always been intrigued to see an idea trickle from couture to your closet. Ralph Lauren’s fringe-trimmed nod to American Western takes center stage in this stand-out L*Space Stardust Fringe one-piece suit, while Missoni’s delicate knitwear is interpreted in a bold zigzag print from Undrest bikinis. Fashion today is now accessible more than ever, and I love that I am able to express my individuality, even in the water; wearing my favorite trends on the sunny beaches of Southern California. And as Katy Perry once said, “California girls, we’re undeniable!”
What is your favorite swim trend this year?

Tickets On Sale Today! Billabong’s Design For Humanity 2011

May 2nd, 2011 | By | 353 Comments


Billabong is at it again, saving the world one outfit at a time, a different cause a year all while rocking out! Billabong’s 5th annual Design for Humanity Event is being held Wednesday, June 15th at the Paramount Studios in Hollywood, Ca. Started by Billabong’s marketing, art and design teams, Design for Humanity was an opportunity to give back and benefit an organization close to the heart of our community and industry by combining fashion, art and music, all in the name of a good cause. Every year there is a big name band that rocks the crowd, art that’s a killer, and lovely ladies in fashion that are so beautiful they capture every heart. Started in April 2007, the very first Design for Humanity was held at Avalon and Spider Club in Hollywood with Shiny Toy Guns and DJ Vice, benefitting SurfAid International. In the following years they have had musical guests such as Steve Aoki, MGMT, and Fischerspooner, benefiting non-profits such as Surfrider Foundation and Invisible Children. Edward Sharpe and the Magnetic Zeros will be taking the stage this year in hopes of raising huge awareness and profits for VH1’s Save the Music. And don’t fret, this isn’t an “invite only/someone who knows someone” event; you can go too! Tickets go on sale today at / $30 for General Admission and $99 for VIP. Can’t wait to score your tickets? Don’t panic- you can listen to The Zero’s here while you’re waiting in angst to score your tix!