Ultimate Boarder Championship: A Board Sports Triathlon

April 8th, 2011 | By | 6,719 Comments

The Ultimate Boarder Championship is an international contest testing one’s shred skills across three arenas: Snow, Skate and Surf. In its fourth year, the contest has reminded everyone how interconnected the three sports are, and how practicing in skating can elevate your abilities in the surf or snow, and vis versa. Past winers include Volcom’s Mike Morrisey and Chad Shetler of Lost, beating out greats like Tom Curren, Shaun Tomson, Steve Caballero, and rising stars like Kalani David, Wade Goodall, and Kilian Garland.

Playing to their strengths, the opening event was dominated a couple of Mammoth Mountain Locals in their home park and current overall no. 1 Shayne Pospsil of New Jersey.

Yesterday’s surf leg of the comp went down in a windy mix of chest-high surf at Seaside Reef, Cardiff Ca. Nate Zoller, 22yr old grom from Laguna Beach gained momentum throughout the comp, and beat out some heavy locals in the final. Ya Nate Dog!

Kyle Knox, Nathan Zoller, and Josh Morse. Photo: Branden Aroya/Ultimate Boarder

Kyle Knox, Nathan Zoller, and Josh Morse. Photo: Branden Aroya/Ultimate Boarder

Now they’re constructing a skate park in the Seaside parking-lot for the final showdown, and the standings are known to flip flop during the skate portion. This segment is also known to draw in crowds watching these guys go for broke trying to get $30,000.

Other divisions of the competition include, team formats, where mostly surfshops and other crews battle it out for casha nd bragging rights. And a youth division of talented groms under 15.

So if your in the San Diego area on Saturday, head down to Seaside beach Park in Cardiff.
For more info, visit: http://www.ultimateboarder.com
Here’s The current standing after two rounds:

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DogBoarding – A Skate Video for Dog Lovers…and Haters

April 5th, 2011 | By | 2,256 Comments

A skate video that promises to make you smile, and make PETA flip out.

Turn the Other Cheek (and Turn Heads)!

April 4th, 2011 | By | 1,561 Comments

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Hi Everyone,
Let me first introduce myself: My name is Hannah and I buy/merchandise the girl’s product for the Swell website.
So I’d have to say I scored on my dream job, shopping high and low for the latest trends to bring to you in one easy to find place…Swell.com! I have a lot of obsessions of the moment, whether it be a new and upcoming brand, new silhouettes, or the “it” color of the season. I wanted to share with you some of my favs, and why I want to push them on you…(yes my friends sometimes say I am bossy!).  I’ll blog about what is hot every week, and I would love to get your feedback on what you think!

So right now, I am in love with cheeky bottom swim suits. I know girls, some of us are modest and do not want all of our goods hanging out. But I promise you, these cheeky bottoms are so flattering! They make flat butts more bubbly, and shrinks big bums. I was reluctant at first, but I am so hooked on this new silhouette. Some of my favorite styles right now are from Lolli Beach Candy, Eberjey, and Billabong’s Brandy Bottom. So girls, next time you are sporting this bottom at the beach or pool….I promise all heads will turn.

Shop the trend HERE

Get Shaka’d (and WIN YOUR ORDER)!

April 1st, 2011 | By | 6,205 Comments

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The SWELL Order-A-Day Giveaway…
Get Shaka’d & Win your order today!

Because here at Swell, we treat fans mo bettah, we’re picking a random order to give away on the house EVERY DAY. After you order, check your email to see if you’ve been Shaka’d!

Shaka?
SHAKA: AKA the pinky and thumb salute, is the ultimate symbol of aloha and local culture in Hawaii. Interpreted to mean “hang loose” or “right on,” or “righteous.”

How to Shaka:
Make a fist. Carefully extend the thumb and pinky fingers, in unison for optimal results. Shake and repeat if necessary. Shaka, brah!

View the List of Winners on SWELL Facebook

Shaka Rules and Regulations