New at Swell: RAKE

July 26th, 2010 | By | 4,296 Comments

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NEW AT SWELL: RAKE
A concoction of equal parts eclectic foam sled riders, soul crafters and artists, Rake Surfboards & Clothing brings an alternative approach to classic surf culture.
The Australian based company enjoys working with various like-minded artists, photographers, shapers & surfers. Rake is all over surfing’s creative self expression, using that art to help inspire more individual designs in clothing & surfboards.
Recent collaborations include Ryan Tatar(photographer), Keiron “Seamouse” Lewis & Simon Perini.

Check out the newest from Rake HERE

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Sneak Peak: Tigerlily Fall 2010 Lookbook

July 26th, 2010 | By | 1,044 Comments

See what’s in store for this fall. Click the photo below to check out the Tigerlily lookbook:

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Billabong presents OC Art of Shaping at ASR San Diego

July 23rd, 2010 | By | 4,533 Comments

Billabong Art of Shaping Orange County Edition

Clear your schedule for the 13th -14th of August and head down to ASR San Diego for the Third annual Billabong OC Art of Shaping Event. Twenty-two Local Orange County Shapers will showcase a trademark board that best represent his style and contribution to the sport of surfing. Each board will be displayed for guests with a complete bio, photos and more. Later in the evening the boards will be auctioned off to benefit the SIMA humanitarian fund and bragging right among the shapers. The Live auction will begin at 7:00pm sharp so make sure you get there early to check out an impressive collection of classic boards.

The finalized list of invitees includes: Robert August, Matt Biolos, Steve Boehne, Bob “The Greek” Bolen, Lance Collins, Richard Harbour, Roger Hinds, Bob Hurley, Bruce Jones, Jeff “Doc” Lausch, Terry Martin, Mickey Munoz, Timmy Patterson, Ed Sakal, Peter Schroff, Terry Senate, Cole Simler, Tim Stamps, Bill Stewart, Shawn Stussy, Jeff Timpone and Barry Vandermeulen.

read more at :
billabong.com/artofshaping

Hope to see you all there!

Behind the Scenes: Fall Catalog Shoot

July 23rd, 2010 | By | 3,315 Comments

Check out some behind the scenes photos from SWELL’s Fall 2010 catalog shoot…

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SWELL model Brit, doing what she does best in one of our favorite Fall outfits.

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Our stylist Michelle- making it all look amazing.

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Dream accessory closet. Sigh.