New at SWELL: autonomousUSA

March 14th, 2011 | By | 3,156 Comments

New to the scene, and to SWELL, autonomousUSA strives to perfect the balance of well-made performance gear, and solid styling. Aside from dishing up progressive cross-training style, autonomousUSA has partnered with the Prostate Cancer Foundation and Athletes for a Cure to help support prostate cancer research and awareness….really looking out for your goods in EVERY way possible.


Check out autonomousUSA performance shorts and tees at SWELL

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The Original Monoboarder… “El Uno”

March 11th, 2011 | By | 3,210 Comments

Check out friend of Swell “El Uno” take skiing into another dimension. Only the most skilled and filthy powder-hungry pioneers like John can tame the monoboard, and he’s claiming its going to be in the X-Games in a couple years. Enjoy and vote at (Intro ends at 1 min)

For good karma, vote for “El UNO” so he can win a free ski trip. He promises to return with funky footage that will forever change the world of shredding.

Matix Spring ’11 Photoshoot

March 11th, 2011 | By | 3,314 Comments

Get a behind the scenes look at the Spring 2011 Matix photoshoot. It’s a sneak peak at all of the goodies that will be here any day now, plus some fun styling ideas.
Shop first Spring arrivals from Matix girls HERE

Matix Womens Spring 2011 Shoot from Matix on Vimeo.

Some Primo Knit from Element

March 10th, 2011 | By | 795 Comments