New at SWELL: Salt Swimwear!

April 26th, 2011 | By | 4,239 Comments

Proof that all that’s sweet isn’t sugar: Salt Swimwear.

New at SWELL, Salt’s take on a ‘string bikini’ is giving us a reason to start embracing tan lines. Made from the highest quality fabric, these suits fit like a glove, without digging in even a millimeter (and we like that, lots).

What do the girls at SWELL love about Salt? Salt’s flirty cuts are somehow amazingly flattering…so you don’t have to be a SI swim model to rock them!

See more from Salt Swimwear

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Saxx: It’s For Your Own Good(s)

April 26th, 2011 | By | 2,170 Comments

Ah, finally, an underwear that delivers the full package (bada-bing!).
New at SWELL, Saxx is redefining comfort. These are no ordinary manties, mind you. After days of toiling over the design of a better underwear on his Alaskan fishing trip (so you know they’re rugged), the creator of Saxx pioneered the Ergonomic Comfort Pouch: a boxer brief with two parallel nylon/spandex mesh panels that offer a barrier between a man’s package and inner thigh. And on the seventh day- he was finally at rest.

Go ahead, get some Saxx…it’s for your own good (scratch that, goods).

As Garth Algar would say, “It’s like a new pair of underwear. At first it’s constrictive, but after a while it becomes a part of you.”

Score Saxx at SWELL

Review of the Week…

April 25th, 2011 | By | 921 Comments

Follow this reviewer’s advice, and be aware of the “haterade potential” this tank comes with.
Click here to read the review & score you lady friends some ticketti to the gun show: Wellen Sun’s Out Guns Out Tank


Win the SWELL Phoenix Dress!

April 25th, 2011 | By | 1,920 Comments

Tell me how you’d rock it, and win the SWELL Phoenix dress!


Alright, I need your help on this one! I recently purchased the Swell Phoenix Dress in red.
It’s a blank canvas, so I need your suggestions on how to dress it up (with SWELL shoes & accessories of course)
Whoever comes up with the best outfit wins the dress! Post your outfit ideas below, or on SWELL’s Facebook page. Photos and, Shopstyle looks, or collages posted on FB (just make sure to tag SWELL so we see it) earn extra points!!!

….You know what they say, shoes and accessories make the outfit!