Top Trend: Ruffled Skirts

July 14th, 2009 | By | 2,682 Comments

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Ruffle up your features and flaunt your new summer tan in an ultra-girly ruffled mini skirt! This season’s newest skirt combines everything we love about summer trends: ditsy florals, high-waisted cuts, and playful ruffles. These youthful skirts are perfect paired with a tucked-in fitted tank or structured button-up, and flatter almost every body type!

How to Wear the trend:

Skirts for slim or athletic body types:
Pick something in a woven cotton or heavier fabric. The structure adds curves for a super feminine silhouette. Try: the Element Eastern Skirt, or the Hurley Adele Skirt (pictured above at far right).

Skirts for curvier or pear-shaped body types:
Opt for a skirt with a lighter-weight fabric that will drape on the body. Silks, lightweight jersey or rayon are great choices. Try: the O’Neill Scarlett Skirt (pictured above center), or the Billabong Reve Skirt (pictured above far left).

Shop the Trend HERE!

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Deep Thoughts from: Team Rider Ian Calderon

July 13th, 2009 | By | 6,695 Comments

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Deep Thoughts, Swell’s new interview series, takes a look from the shallow-end at Swell team rider Ian Calderon.

ianCome back next Monday for more Deep Thoughts from the shallow end.

As Seen In – BreezyMama.com

July 13th, 2009 | By | 2,972 Comments

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A few months ago we started to hear lots of chatter about a new blog that had all of Hollywood’s hot young moms in a thither—make that Twitter. Clever, contemporary and cool, BreezyMama.com had launched as the first and last word for yummy mummies in the know. Featuring profiles, product reviews, and sage advice, BreezyMama had even caught the attention of action sport’s elite with its close ties to the beach scene and surrounding lifestyles. And wouldn’t you know it, editors Chelsea and Alex (both Carlsbad, CA, natives) are big, big fans of Swell. In their recent “Products For Easy Beach Days” review, they were all over our Go Pro Digital Camera. Slick and compact, this waterproof gem attaches to your wrist and displays amazing high quality photos and video. Which comes in handy should you “find yourself running after your child, taking photos, and a wave takes her out… you won’t have to worry about saving your camera as you save her.”

How Did I Get Here? – L*Space’s Monica Wise

July 9th, 2009 | By | 1,312 Comments

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Since launching our hugely popular Featured Stylist program, we’ve been fortunate to meet countless talented and ambitious individuals. Designers, artists, stylists, photographers, journalists, models-each with a different story, but all sharing a common goal: To make a defying mark in fashion. But as lofty as their aspirations are, more daunting is finding the right path to get them there.

For world renowned designer Monica Wise, creator and owner of L*Space Swimwear, her tale is far from your text book example. In fact, some would say her journey began out in left field. But like so many other great self-made success stories, Monica’s underlying theme is that great expectations will always produce triumphant endings.

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