Surf Like A Girl (Yes, It’s A Good Thing)

May 25th, 2011 | By | 5,209 Comments

Like a kitten in a knitting circle at Nike’s new all-female surf movie, Leave A Message….


After watching the Leave a Message trailer, I posted something on my Facebook like, “OMG I’m so excited to see this surf film,” and by the grace of the surf gods, hours later I had an invite to see the OC premiere that Friday night. I have good friends, what can I say (Thank you Jen!!)

Showing up, I felt a little silly as I took my front row seat among the crowd of nine year old girls but my reservations went out the window when I first spotted Coco Ho. Almost peeing myself in excitement I thought, “No Elsa, you are right where you belong.”

Kudos to all the girls but hands down, my favorite part was Carissa Moore’s tow-in clip. Epic.

Afterwards I was lucky enough to participate in a Q&A with some of the girls. Meeting Coco Ho, Laura Enever, Malia Manuel, Monica Byrne-Wickey and Carissa Moore – what can I say other than I can now die a happy lady. Star struck? Me? Umm, YEAH!

Hope you get a chance to see the film too!!
Oh, wait, you can… Watch it HERE

As my coworker Morgan so perfectly put it, “Takes the sting out of the phrase ‘surf like a girl’.”


About the Author: We love to laugh with her. Yes, with her. Hobbies include serenading silent office buildings, distributing miscellaneous kitten media, and smiling- her undisputed favorite.

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.

Win It Wednesday: Spy Fiona Shades

May 25th, 2011 | By | 7,837 Comments


Enter to WIN these new shades from Spy…TODAY ONLY!
How do you win, you ask?
1. Become a fan of SWELL
2. Click on the ‘Win It Wednesday‘ tab (hint: if you don’t see it, it’s probably not Wednesday, which means you’ll have to wait until next Wednesday to enter)
3. Fill out the entry form
4. Invite friends (earn 5 extra entries when a friend enters)
5. Up your chances of winning: ‘LIKE’ Spy for another 5 entries!
6. Leaver a comment, letting us know why you want to win

Good luck!


May 24th, 2011 | By | 3,512 Comments

See something new at SWELL? Yes, it’s SWELL. New for summer, the goal of the SWELL line was to create pieces that look just as perfect worn over a bikini as they do around town. What came out of that concept was a collection of dresses, tunics and tops that you could easily throw over your suit after a day at the beach. Maxi dresses, cropped tanks, peasant tunics, and maxi skirts are all stylish alternatives to the traditional tomboy board shorts.
I would love to hear your feedback. What do you think of the new SWELL summer line, and what is your favorite piece?

See the line HERE

About the author: If buying girl’s apparel were anything like garage sale shopping, Hannah would be the one knocking at your door at 5am, trying to score the best picks. Spot this dog surfing enthusiast with a longboard and lifejacket-ed Golden Retriever.

SWELL Fantasy Surfer Challenge – Billabong Rio Pro & the 24 hour Lockdown

May 23rd, 2011 | By | 498 Comments

Adriano Wins, Bill Loses - Photo Credits: Jonathan

Team Scores (Click Here to See the Teams):

Dave – 713
Morgan – 670
Nutt – 658
Billy – 646

The Billabong Rio Pro was a close one. We were all sure our Catalog Mastermind, The-Not-So-Into-it Mr. Nutt, would get locked up, but Adriano’s win gave him an extra 200 points to narrowly defeat Bill. Bill, who had been laughing at Nutt the day before, didn’t realize his loss until well after Adriano had already been showed with champagne by his fellow Brazos. In half disbelief he reluctantly presented his neck for the cumbersome device and then bore the weight of his poor judgment for a grueling 24 hours. Above is the video of said feat. Watch him go from surf session to bar crawl and from breakfast to lawn bowls, in this telling tale of a man who can’t pick a Fantasy Surfer team to save his neck.

With now two losses under his belt (check out his “Dong Bong” – Shaming here for the Rip Curl Bell’s Pro), Bill claims, “There is no way I’m losing J-bay!”

Think you can beat our scores? Join SWELL’s FAN-tasy Surfer Challenge. Registration opens Thursday, June 2nd. Invite your friends, challenge the SWELL team, win prizes, talk smack.

Got a good idea for a shameful punishment? Before the JBay Pro a Facebook Punishment Poll will determine the consequences for losing the next event. Leave us a comment below and your suggestion might get dealt to one of the losers!

The next Event:
The Billabong Pro J-Bay
July 14-24
Jeffrey’s Bay, South Africa