Fresh Brand: Freedom Artists

July 23rd, 2009 | By | 2,390 Comments

Giving true artists the freedom and independence to create and showcase their own designs, Freedom Artists brings together risk-takers and creative souls to bring a line of clothing that is truly unique, uncensored, and unadulterated. It’s truly core, and truly legit. Get Freedom Artists apparel at Swell. 


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Tote Trend: The Fringe Bag

July 23rd, 2009 | By | 1,559 Comments


Fringe: it’s no longer reserved for 80′s Paul Mitchell hairstyles and cropped leather jackets. Thanks to this summer’s music festivals, fringe has been re-born into it’s 60′s, bohemian rocker self. Think Almost Famous, Janis Joplin. Our favorite part about this season’s modernized fringe bag: a vegan twist. Now your outfit and cute squishy cows can be happy! Our second favorite part about the fringe bag: You can wear it now with summer dresses and sandals, and transition it to fit with Fall’s grunge trend by pairing it with skinny jeans and a moto jacket. Get your fringe bag at Swell!

This Week’s R U Kidding Me Deal: Hurley Phantom 60 Boardshort

July 21st, 2009 | By | 1,548 Comments


This Week’s R U Kidding Me Deal:

65% OFF Hurley Phantom 60 21″ Boardshort

THAT”S ONLY $19.25! 

Hurry, deal ends 7/28.

**Use Coupon Code KIDDINGME4

Deep Thoughts from: The Ryde’s Creative Director Matthew Allen

July 20th, 2009 | By | 2,557 Comments


Deep thoughts from the Creative Director of the Ryde: THE art driven clothing line born in Laguna Beach California.