Billabong & Hurley to Host The Australian Open of Surfing 2012

June 8th, 2011 | By | 4,633 Comments

In a “world first” collaboration between Billabong and Hurley, the two action sports giants announced they’ve partnered up to bring an ASP championship surfing event to Manly Beach, Australia. As an extension of the U.S. Open of Surfing in Huntington Beach (the world’s largest action sports festival), organizers expect to attract over 125,000 people to come witness the world’s best in surfing, skate, music, fashion and art.

Manly Beach was the site of the first World Surfing Championships in 1964, the same year that surfwax was invented. The region of New South Wales hopes to generate $6 million dollars for their economy and re-establish Manly Beach as a world class surfing mecca.

US Open of Surfing in HB (top) Site of AUS Open of Surfing Manly Beach (Bottom)

US Open of Surfing in HB (top) Site of AUS Open of Surfing Manly Beach (Bottom)

Local surf icons like Occy, Rabbit, and Fanning were very outspoken in support of event during today’s ASP press conference.

The partnership between competing brands came to the surprise of many, but the Billabong’s expansive retail chains have long supported the Hurley brand. Both companies have long supported the evolution of the sport or surfing. Billabong will move their World Junior Title from Narabeen to Manly, combining the exploding junior scene with the stadium setting of this world class action sports showcase. “The ASP World Junior Championships provides a window into the future of surfing and by wrapping the season-deciding event into the broader Australian Open of Surfing, we now provide the competitors with an incredible opportunity to showcase their talents,” Derek O’Neill, Billabong International CEO.

Derek O'Neill, Mick Fanning & Bob Hurley © ASP / Dunbar

Derek O'Neill, Mick Fanning & Bob Hurley © ASP / Dunbar

The event, set to take place at Sydney’s iconic Manly Beach February 11 – 19, 2012. Surfline describes the Manly Beach area as “The Bondi of the northern beaches – crowded with tourists, filled with the stench of stale fish and chips, crowded bars that get violent after midnight and bursting with retail shopping, including several massive surf emporiums. Manly is the first beach you’ll come to when you cross the Sydney Harbor Bridge.

“Who’d think it has beachbreaks that get epic and a series of points at the southern end that can hold 12-foot barrels?” -Derek Rielly

AUSTRALIAN OPEN OF SURFING (February 11 – 19, 2010)
– Men’s ASP 6 star – $250,000
– Women’s ASP 6 star – $80,000
– Australian Open Men’s World Juniors – $75,000
– Australian Open Women’s World Junior – $20,000

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.

TOLANI: The Celebrity Must Have

June 4th, 2011 | By | 3,638 Comments


One of my guilty pleasures is celebrity gossip, and what they are wearing. I hate to admit it, but I can read US Weekly from cover to end. We all know there are some celebrities out there who make us raise an eyebrow and say “What the hell is she wearing…is this a joke??” But there are others who really are style icons, with their cool effortless looks. What I would give to raid Sienna Miller, Nicole Richie, and Alexa Chung’s closets!!

Enter one of my new favorite brands Tolani:
Tolani has created a line based on global cultures as inspiration. Their prints, intricate detailing, and delicate silk fabrications have become a favorite amongst Hollywood “it” girls. Celebrities such as Jessica Alba, Halle Berry, Nicole Richie, Hilary Duff, Leighton Meester, Taylor Momsen, Rachel Bilson, Shenae Grimes, Sienna Miller, Miley Cyrus, Ashlee Simpson, Kim Kardashian, Selena Gomez, Christina Aguilera, and Lauren Conrad have been spotted in Tolani.

I am so excited to introduce the line to you on SWELL! And for those of you who cannot wait, we will be launching
Tolani scarves in July!
Check out Tolani HERE. I hope you like it as much as I do…leave a comment and let us know what you think!


About the Author: If buying girl’s apparel were anything like garage sale shopping, Hannah would be the one knocking at your door at 5am, trying to score the best picks. Spot this dog surfing enthusiast with a longboard and lifejacket-ed Golden Retriever.

Black Out Bill’s Band of the Week – Deer Tick

June 3rd, 2011 | By | 2,897 Comments

Deer Tick -

Deer Tick is an American indie folk band that hails from Providence, Rhode Island. This neo-hillbilly concoction is made up of four scruffily reticent young fellows that definitely know how to guzzle whiskey and slam beers. Although ostensibly an alternative country act, no amount of emulated steel guitar bends or folk fiddle breaks are going to disguise Deer Tick’s indie-rock core.

Review of the Week

June 3rd, 2011 | By | 2,739 Comments

Review of the week goes to…
This guy, who prompted us to send out a warning to every hitchhiker in and around the Dallas, TX area.

P.S. Did Samwell and the double rainbow guy have a love child? What, what…


Featured product: RVCA GT Lines Boardshorts

Check out more boardshorts at