Put Your Man Shorts On

May 20th, 2011 | By | 3,484 Comments


It’s getting close to Summer, so time to shed your man pants and graduate to some man shorts. What constitutes as a man short (says SWELL)? Since we’ve heard some emasculating propaganda about cargo shorts in relation to the post-‘Nam years, we’re leaving them off the list. Here’s how to spot a man short: (1)They’re not Ted Theodore Logan long or Kriss-Kross fit, (2) nor are they pink, or shredded, or covered with logos like your sister’s velor sweatpants. Oh, and man pants won’t put an obscene amount of white man thigh on display (I just threw up in my mouth a little with that visual). Anything with a classic, chino fit, flat front, and solid, logo-less look works for us. So classic Man Shorts, yeah. Wear them.

Get your Man Shorts HERE


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Behind the Scenes – Swell Summer 11′ Photoshoot

May 19th, 2011 | By | 2,070 Comments

On-location atop the beautiful bluffs of Laguna Beach, Ca.


Yes, You Do Need One: Surf Tees

May 19th, 2011 | By | 1,298 Comments

Not really a fan of looking like an Italian club owner, but don’t enjoy sporting a nice shade of tourist red either? We know, life is full of these difficult choices. Well, fret not our fair-skinned friends. Introducing a tee that fits, you know, like a tee, but protects like a rashguard. Hence forth, may your skin be saved, your sessions be long, and your face be saved from “tightie whities” (aka- skin-tight white rashguard syndrome).

Shop surf tees

Billabong Pro Rio Update – Swell’s Fantasy Surfer Challenge

May 18th, 2011 | By | 2,083 Comments

The 2011 Billabong Pro Rio started the elimination rounds this morning. Yesterday’s bumpy yet powerful surf made the boys hone their skills in to knock off the host of local Brazilians who grew up surfing the slop.

Despite the Brazilians all but sweeping the field at lowers, only defending champ Jadson Andre won his 1st rd heat, while the rest of his countrymen battle it out in the elimination rd today. The surf forecast calls for conditions to clean up, with sustained pulses of south. The swell and the waiting period end soon, so expect tons of action in the next couple days.

As for the SWELL office challenge, round two in Rio may decide who wears a bike-lock around their neck for an entire work day and a surf session.

Here’s the Fantasy Surfer teams around the Swell office.
Morgan’s Approach: “If it doesnt kill you, it makes you stronger, but walking around in Rio…that will kill you”

Bill’s Approach: “One lucky pump could change a surfer’s life…kinda how I was convinced”
Dave’s Approach: “T.Knox is makin the final. No more poop stance, slob airs and fist pumping ”

Michael’s Approach: “If I have to wear a bike lock around my neck, everybody will suffer with me”

Watch Billy pay the piper for losing the challenge for the last event at Bell’s Beach. This time the loser wears a bike lock around their neck, that video should be classic.
Stay tuned.

To create your own Fantasy Surfer team, click here