Top 3 Summer Bag Trends…

April 14th, 2011 | By | 2,258 Comments

On the fringe, or rocking the fringe? Either way, these favorites have our top satchel trends in the bag:

1. The Bag with the Fringe:
Rocking far superior summer accoutrement than the boots with the fur, the bag with the fringe can take on our favorite boho charm, or add a rock edge to this season’s favorite ‘skinny dress’ and shades.

2. The Crossbody:
Ever try to really rock-out with your oversized tote? Aside from the limited range you’d achieve on your air guitar and decreased power slide distance, the the amount of spilled beverage due to your tote flinging around the dance floor is enough to make 20 kittens cry. 20. Instead of carrying around all of your excess baggage, opt for this season’s favorite little crossbody bag.

3. The Oversized natural beach bag:
Go au naturel this summer by sporting the go-to carry-all…the large (and in charge of your style) beach tote. An ode to the 60′s, and a perfect match for the maxi skirt, natural straw, canvas and burlap styles are sure to rule the beach scene. Our favorite: the Billabong Day Tripper Bag. Perfect for traveling, beach trips, and (dare we say it this soon), a go-to book/computer bag.

In need of a new partner in crime? Shop new bags at SWELL

Have a favorite go-to bag for the summer? Post your favs here.

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Lucky Magazine agrees…Swell has the cutest swimwear from Eberjey

April 13th, 2011 | By | 2,012 Comments


Check it out here at SWELL:



Throwback Trunks..Yay or Nay?

April 12th, 2011 | By | 2,923 Comments


Although still early in the season, I’m sure you’ve spotted many-a-spring break-dude are sporting scalloped leg trunks (no, not boardshorts) in the 16″ to 18″ range. Aside from the obvious increase in bronzage potential, these retro styles are coming back once again because of their advantage in both style and shred…less knee hang-ups, less weight, and because deep down, you know the Hoff was a stud.
Top stache-pairing picks for the shorty enthusiast include retro styles from The Ryde, Critical Slide Society, and AMBSN.

Check out the full line-up of throwback trunks

That said, there are plenty o’ haters to be had. Go ahead, voice your thoughts here.

CROPPED TOPS: Not just a Kelly Kapowski look!

April 11th, 2011 | By | 2,063 Comments

I am thrilled that proportions are changing, since I’m pretty much over long tunic tops paired with skinny leggings. But then again, I am a very fickle person. (This may explain my fear of commitment, or ever venturing out to get a tattoo)

OK, back to the subject, so right now I have traded all my longer tees for shorter cropped ones that hit at the natural waist line. I know what you’re thinking, “Who is this crazy girl, first she’s trying to sell me on cheeky bottom swimwear, and now cropped tops?” But I am telling you, you can rock this look, and make it appear so tasteful and hip. Just outfit these tops with a pair of denim pants or shorts that are high rise or hit your belly button.
My personal favorite pair of denim are the Cheap Monday Tight Skinny Denim in Indigo. My friends snickered at first and said I was trying to be Kelly from Saved By the Bell, but now I am starting to get so many compliments on my outfits when I go out. Girls, (and even guys), what is your take???
Hannah - Swell's Girls Merchandise Manager