New Tigerlily Outfits!

July 1st, 2011 | By | 1,816 Comments


Top row, from left: Lumunescence Bandeau, Sabina Short, Striped Flutter Top, Atom Denim Short
Bottom row, from left: Lilybelle One Piece, Griffini Bikini Top / Bottom, Astral Shirt, Lahar Shirt, Sabina Short

What’s your favorite outfit?

Don’t forget, the Tigerlily Pop-Up Shop is here until July 31st. Shop the Tigerlily Pop-Up Shop Here.
+ Tigerlily is 25% Off during the event!

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.

You’re Invited: Tigerlily Pop-Up Shop!

July 1st, 2011 | By | 1,786 Comments


(Your Name Here), meet Tigerlily.
I’ve always admired Australian fashion. Edgy and hip, with a slight nod to retro 80s, but grounded by a casual laid back beach culture. Similar to here in Southern California, surf and the ocean influence fashion, but do not compromise style. Enter Tigerlily, my favorite brand of the moment. Originated in Australia, Tigerlily has made its way to the United States with such a fresh take on fashion. Suede one piece bathing suits, fringe kaftans, high waisted shorts, and floral kimono wraps are just some of the pieces in the line.

I am so excited to be able to carry an extended assortment at Swell. Be the first to rock Tigerlily. Let me know if you love the brand just as much as I do!

For the month of July, SWELL is hosting a Tigerlily Pop-Up Shop….showcasing a huge assortment of Tigerlily! Visit the shop and get 25% off all Tigerlily (with code: TIGER)

Shop the Tigerlily Pop-Up Shop

hannah-150x150 About the Author: If buying girl’s apparel were anything like garage sale shopping, Hannah would be the one knocking at your door at 5am, trying to score the best picks. Spot this dog surfing enthusiast with a longboard and lifejacket-ed Golden Retriever.

Body Surfing – POV Footage with the Contour GPS and GoPro HD

June 30th, 2011 | By | 4,032 Comments

Here’s a short reel I put together from this past weekend. The water was warm, surf was pumping and the sun was out. Couldn’t ask for more really. My brother and I decided to mount the GoPro / Contour on wooden dowels and record some womping at a local reefbreak. Once the black ball went up we shed our boards, grabbed our stakes, and paddled out awkward as hell with our makeshift contraptions. Aside from nearly knocking out our teeth and shattering our cameras on the rocks, my brother and I were able to score some shaky, but one of a kind footage.

body surfing
Overall the Contour shots turned out much better and so 95% of the video is from the Contour GPS. However all the pics including the one above were taken from the GoPro HD Hero.
Contour Body Surfing Mount
Wooden dowel, zip ties, and a leash from my dive light.

underwater pov
Duck dive

Wanted to take our cameras to some of the more legendary local shore pound breaks, but didn’t want to impale some helpless tourist with a splintery dowel. Bottom line the beach was crowded and we were lazy. Next time well have to take em out early morning hopefully for some brian conley-esque footy minus any collisions. Stay tuned…


Top Trend: Cat Eye Sunglasses

June 30th, 2011 | By | 2,617 Comments


What do Wendy Peffercorn and your mom have in common? They both knew their stuff when it comes to sunglasses. Now it’s your chance to view the world through cat eye lenses. Cat eye sunglasses are back from the 50’s, and looking as fun as ever. Simply put, we all think these retro sunglasses are the cat’s meow. Check out our favorite cat eye sunlgasses, then leave a comment and let us know what you think! Any favorites?

Added bonus…aside from Halle Barry in her cat woman suit, cat eye sunglasses are at the top of the list of what tigers dream of.