Review of the Week…

February 2nd, 2011 | By | 870 Comments

…goes to this guy, from “Illinois =( ”

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Right on, we’re all about wolves and hygiene too. Two of our favorite things really.

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It’s Official! Bill Laity in Guinness World Records Book

February 2nd, 2011 | By | 2,559 Comments

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First Kelly’s tenth world title and now this! 2010 is literally one for the books, because Bill Laity, Swell.com‘s eternal grom, has just received the official word from the good people at Guinness that he is the current world record holder for the longest, continuous surf session. Cheers Bill!

Sneak Peak: Element Eden Spring 2011

February 1st, 2011 | By | 200 Comments

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Get a look at what’s to come from Element Eden in this behind the scenes video from the Spring 2011 photoshoot!

Be the first to shop new arrivals HERE!

We Love…Romantic Style.

January 31st, 2011 | By | 3,307 Comments

What’s not to love about this trend? This Spring season, romantic style has managed to ‘spike the punch,’ adding an intoxicating edge to everything from dresses to bikinis. Full of lace, gothic trims, and sheer chiffon, this trend adds a polished appeal to classically bohemian silhouettes and 90’s grunge.
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Standout essentials? (pictured in order, left to right)
- The Lace Dress: You can stop holding your breath…the skin-tight dress is no longer the only sassed-up style on the block. Featured- Tavik Rose Dress
- The Chiffon Top: Oversized and sheer. Need we go on? Featured- Billabong Cassia Shirt
– Gothic Romance Trims: Edge-out the soft style with some hardware. Featured- Swell Quartz Heart Necklace & Nakamol Leather Bracelet
Go ahead, drink the punch. Shop the trend HERE