…And sometimes love requires action.” Were truer words ever spoken? Probably, but it’s late and we’re too tired to look it up on Wikipedia. This was a very special week for us at Swell as we finally moved in to our new spacious digs in San Clemente, and we debuted a line of incredible t-shirts from our newest vendor, Jedidiah. Having cornered the market on branding hope for the world, all of Jedi’s top quality products are focused on aiding those less fortunate through increased awareness, financial contributions and service projects. We could go on and on, and try to mesmerize you with their awsomeness by using flowery adjectives and lots of exclamation marks, but we think they sum it up pretty well themselves. “One percent of Jedidiah’s total revenue will be donated to various social aid programs and humanitarian groups dedicated to creating change both on a global level and in our own backyard. Whether its giving back to the inhabitants of Indonesia with Surf Aid’s Wave of Compassion, helping restore and rehabilitate the youth of Northern Uganda, or taking a day off to hang out with the kids at an orphanage in Mexico we understand that genuine fortunate living means respecting your fellow man, and helping bring about change.”

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My earliest memory of the Penguin icon was watching a rerun of Bob Hope playing in a celebrity golf tournament . This must have been around 1980 and while I had no clue who this stylish man of leisure was, I was ridiculously impressed that my dad had the exact same yellow polo Mr. Hope was wearing. Founded in 1955 as Munsingwear, an underwear and military supply company, they introduced the first iconic golf shirt to America. The Penguin logo itself has an interesting story of origin. One day, a Munsingwear’s salesmen spotted a flock of penguins in the window of a New York taxidermist and on what seems like a lark, bought one of the stuffed birds. Before long, “Pete” the penguin became the official mascot. In 2003, an Penguin was recreated by style makers who evolved the legend to include a full line of men’s and women’s apparel and accessories. We really dig their sunglasses, and know you will too.