Behind the Scenes Pics from the SWELL Fall Catalog Shoot

June 24th, 2011 | By | 1,807 Comments

We just wrapped up shooting our Fall catalog at Casper’s Park in San Juan Capistrano. The images are beautifully shot with an ethereal feel that captures the essence of Fall. This has to be the best I’ve ever
seen the Fall product look. Some of the trends we are highlighting for Fall: light weight poncho sweaters, gauzy flowing dresses, and flared distressed denim.
Even though we haven’t quite reached Summer in Southern California yet (thanks to the June gloom), I am ready to
trade in my cropped tanks and denim shorts for a kimono style cardigan and a pair of Frye boots.

I’ve snuck some candid picture I took at the shoot of our team styling the models (and some Fall product sneak peeks!). You’re the first to see it!

hannah-150x150About the Author: If buying girl’s apparel were anything like garage sale shopping, Hannah would be the one knocking at your door at 5am, trying to score the best picks. Spot this dog surfing enthusiast with a longboard and lifejacket-ed Golden Retriever.

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International Surfing Day 2011 -Swell Highlight Reel

June 23rd, 2011 | By | 3,840 Comments

Follow Swell down the Pacific Coast Highway on our “South Bay to South of the Border” ISD mission.

We loaded up the van at 4:30 am in Dana Point, to arrive at the Manhattan Beach Pier for our first rendezvous with a Surfrider beach clean-up. From there we headed south to Huntington, and on to Surfrider headquarters at the Rusty/Surfing house in Newport where Nate Yeomans and Damien Fahrenfort kept us entertained with their banter and BS.

Our next stop at Second Reef surf shop in Laguna offered even more comic relief. Shop manager/legend Brad Burdick and friends threw on their bandito garb for a session at Thalia Reef.

Another Laguna loc, Porter Hogan hopped in the SWELL Van for the second leg of the journey, and launched airs across international borders. Our local San Clemente stop proved most productive. A host of groms and goonies awaited us eager to scavenge the sand and sea wall for trash, like squirrels preparing for winter. They fully cashed in on the “trade trash for tees and dvds” promo we offered.

A quick stop at Trestles proved that the wind stayed calm, so we jammed down for burgers and 5 hour energy drinks in Cardiff, where Reef sandals rallied another impressive clean-up and BBQ. A gang of Swell fan-ettes posed for photos with their trash like trophies, and we were off to Mexico.
Swell Girls at International Surfing Day Beach Clean-up
We battled some heavy traffic with heavy metal, and landed in Tijuana in time for one last surf and clean-up. Some local bros grabbed their rakes and set the pace as we cleaned up some unfiltered runoff pipes. After a quick rap session with some federales at a taco stand, border traffic was our last obstacle. We hit home just before midnight burnt-out but satisfied in completing our mission to clean-up and surf across three counties and two countries.

A special thanks to The Surfrider Foundation for inspiring us, and all the beach clean-ups around the world. Enjoy the video recap on International Surfing Day 2011.

First Look: International Surfing Day Recap

June 22nd, 2011 | By | 2,240 Comments

Monday’s International Surf Day marked the second longest day of the year, but felt like the longest day of our lives. From South L.A. Bay to South of the Mexican boarder, we partnered up with various chapters of the Surfrider Foundation, local pros, and surf brands to celebrate the sport and kick off summer right! We’re still sifting through hours of video footage, but here’s a first look of our ISD Surf/Clean-a-thon.

Stay tuned for the video recap of Swell’s “South Bay to South of the Border” video later this week.
International Surf Day

Get $10 in SWELL Cash…

June 22nd, 2011 | By | 1,523 Comments


Feel like you’ve reached ‘Bro Status’ with SWELL? Now you can cash in on it. Simply get 10 friends to ‘LIKE’ SWELL on Facebook, and get $10 in SWELL cash. Get to it…offer ends next Monday (6/20).
Yes, it’s that easy. Click HERE for details.