It’s Official! Bill Laity in Guinness World Records Book

February 2nd, 2011 | By | 2,548 Comments

bill-laity-guinness

First Kelly’s tenth world title and now this! 2010 is literally one for the books, because Bill Laity, Swell.com‘s eternal grom, has just received the official word from the good people at Guinness that he is the current world record holder for the longest, continuous surf session. Cheers Bill!

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.

Sneak Peak: Element Eden Spring 2011

February 1st, 2011 | By | 178 Comments

picture-2

Get a look at what’s to come from Element Eden in this behind the scenes video from the Spring 2011 photoshoot!

Be the first to shop new arrivals HERE!

We Love…Romantic Style.

January 31st, 2011 | By | 3,307 Comments

What’s not to love about this trend? This Spring season, romantic style has managed to ‘spike the punch,’ adding an intoxicating edge to everything from dresses to bikinis. Full of lace, gothic trims, and sheer chiffon, this trend adds a polished appeal to classically bohemian silhouettes and 90’s grunge.
romantic
Standout essentials? (pictured in order, left to right)
- The Lace Dress: You can stop holding your breath…the skin-tight dress is no longer the only sassed-up style on the block. Featured- Tavik Rose Dress
- The Chiffon Top: Oversized and sheer. Need we go on? Featured- Billabong Cassia Shirt
– Gothic Romance Trims: Edge-out the soft style with some hardware. Featured- Swell Quartz Heart Necklace & Nakamol Leather Bracelet
Go ahead, drink the punch. Shop the trend HERE

Volcom Pipe Pro is a Go!

January 25th, 2011 | By | 3,407 Comments

The buoys are showing 9ft groundswell, and a classic pipe shootout is going down This means heavy left-hand spitters and guillotine wipe-outs.
Pipeline Pro
Click banner to watch live

Since Pipemasters only showed uncharacteristic “Ain’ts” and “Backdoor”, we can now get our winter fix of a majestic pipe swell. Watch the live feed and enjoy the humorous animated Hawaiian short videos between heats.

Get your Volcom Pipe Pro shirt here at Swell:
Pipe Pro Contest Tee