New Brand Alert: Lolli Beach Candy Swimwear

March 23rd, 2011 | By | 5,899 Comments

New at SWELL: Lolli Beach Candy

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Just looking at this line gave our buyer a toothache. With signature oversized bows, retro stripes, and ultra-flattering cuts that make J-Lo green like a 10 year old boy in comparison, Lolli is all about bringing back girly fun to swimwear.  All things sweet and sparkly, Lolli brings back memories or sand-covered ice cream cones and heart-shaped shades.

Check out Lolli at SWELL

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Aloha in the UK: Two Seasons

March 22nd, 2011 | By | 1,430 Comments

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Drive on the wrong side of the road? Are you a fan of both SWELL and of spelling the word color, “colour”? If your answers are “yes,” and “surely,” we think this one might tickle your fancy…

For all of our UK fans, give a looksie at Two Seasons. They are the UK’s fastest growing board sports retailer with 25 stores nationwide. They have been selling snowboards, skis, skate & surf clothing since 1983 and have a massive range of brands on board such as Billabong, Nixon, Element, Von Zipper and Dakine.

For surfers there is a sweet range of clothing and accessories to choose from. Whether it’s a pair of board shorts or a wetsuit they stock a range to meet everyone’s needs. Billabong and Excel wetsuits will keep you warm in the water but if it’s warm enough already you can choose a pair of boardies from the likes of Volcom, RVCA, Quiksilver or Billabong.

Skaters have the option of buying from brands such as Element, RVCA, Enuff and Enjoi. They also have Sector 9 and Mindless long boards for those who are more chilled about how they get around!

They sell a great range of winter clothing and accessories, for example you can get kitted out for this winter on the slopes from head to toe in a pair of Von Zipper goggles, Billabong snowboard jacket, Dakine gloves, Ice Breaker Base layers, Bonfire snowboard trousers and a pair of Burton Snowboard boots. Now there is no excuse not to stomp that 7 tail of that black booter, well maybe!

If you’re in the UK, swing bye and say hi for us.

Sector Nine’s Latest: Slides, Spills & (Free) SWAG!

March 22nd, 2011 | By | 4,035 Comments

Ever wonder what it would be like to be a downhill skater?

This recent short flick sent to us by the boys over at Sector Nine takes you into the mind of team rider Erik Lundberg as he performs his daily routine. Roaming his local streets of Encinitas California, Lundberg remembers past wipeouts and some crazy dh events. Shot entirely in monochrome and with some sick first person GoPro footage, this movie is sure to leave you intoxicated with it’s beating drums and moving pavement. Includes appearances by Jeff Budro, Evren Ozan, Mischo Erban & various other IGSA riders. Skip to 7:13 for some of the sickest slides known to man..

Want some more action?

9 lives DVD from Sector Nine

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Sector nine is now giving away their new dvd 9 Lives: First Try with purchase of ANY Sector Nine product on SWELL. The film features nearly an hour and a half of surf and trick/downhill skating that will have you frothing no matter what sport you rep…

This video is not available in stores, so don’t blow it grab a skate, get your dvd, and start shredding!

Click Here to Check out Sector Nine on Swell

Derek Hynd and his finless wonder board

March 22nd, 2011 | By | 6,117 Comments

Derek Hynd is an Australian surfer/shaper/writer. On top of being a former contest pro and intelligent writer, he’s one of surfing’s great innovators and explorers. His ability of high level surfing as well as having such an understanding of board shaping and hydrodynamics puts him in a category which only the likes of George Greenough and Tom Wegener can hold a candle to.

Derek Hynd and His Finlessboard

Over the past few years Derek has been shaping and riding his own finless surfboard design. Instead of joining the throngs on the trail of the Polynesian Alaia he’s been updating this concept by using the advances of bottom contours in PU blanks. This newly invented, skegless board design has allowed him to harness the reduction of friction along with having the hold, trim and turning properties of concave. These results may just be a window into the future. Derek Hynd we salute you!

Check out this mind blowing vid segment of D.H. riding some of his finless wonders

For more incredible footage of Derek Hynd add this radical classic to your video library asap: Litmus The Special Edition DVD- http://www.swell.com/LITMUS-SPECIAL-EDITION-DVD

Litmus Special Edition