Found Awesomeness: Featured Review

August 7th, 2011 | By | 2,821 Comments

The ladies love it…
review

Check out the full reviews of the Ryde boardshort, or leave your own, HERE

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Taj Launches Airs and His Signature Collection at the 2011 US Open of Surfing

August 4th, 2011 | By | 4,860 Comments

Taj Collection Debut Party

The always classy, subtly casual Taj Collection is back! After dominating his first couple of heats at the US Open of Surfing, Taj Burrow celebrated the night with a launch party for his newest collection at RA sushi in Huntington Beach. The swanky, yet laid back restaurant seemed appropriate for a line which Taj claims, “You can wear it to the beach, but then it still has enough steeze to work in a bar.”

taj collection

SWELL will be one of the first to carry the Taj Burrow Collection, so make sure to check back (some of it is already up) and be the first to get your hands on the gear that’s fresher than a thick slice of sashimi!

launch-party

Click here for more pics from the event

In the meantime, we’ll def be rooting for Mr. Burrow in his upcoming rounds in US Open of surfing!

Buyer’s Picks: Top 20 Fall Dresses

August 4th, 2011 | By | 8,241 Comments

Check out this collection of Fall 2011 dresses…curated by Swell’s buyer Hannah! Because we know, 350 dresses is a lot to sort through to get to the good stuff. Her favorites? Chiffon maxis dresses, gauzy peasant styles, a striped sweater dress and a 70’s ruffled silhouette.

top-dresses

Visit SWELL to see what styles made the top 20 dresses list.

Any favorites? Anything you think she missed? Leave a comment!

The Fall 2011 Swell Catalog Is Here!

August 3rd, 2011 | By | 6,804 Comments

Just In…the Special Edition SWELL X Surfing Heritage Catalog

catalog-mens

It’s here, the SWELL 2011 Fall Catalog! In with the old, and the new. In an effort to support surfing’s rich history, SWELL has collaborated with the Surfing Heritage Foundation to create this special edition catalog, featuring historical photos from pioneer waterman and surf photographer Tom Blake. Credited with helping to create the surf lifestyle we all embrace today, this collection of 1920’s, 1930’s and 1940’s photos from Tom Blake represent surfing’s transformation into the mainstream culture, as well as a resurrection of surfing’s past. From the hardwood boards of the 1920’s, to the first hollow board in 1932, to the first ‘production’ surfboard, and through the invention of the fin in 1935, the photos in this book chronicle a key period in the evolution of surfing. With a Graflex camera he bought from the ‘Father of Modern surfing,’ Duke Kahanamoku, and the creation of the first water housing, Tom was able to both capture and positively impact board riding and the lifestyle that surrounds it.

Help continue the understanding, representation, and enjoyment of the sport and its lifestyle by supporting the Surfing Heritage Foundation. The non-profit organization is dedicated to preserving, presenting and promoting surfing’s heritage for the appreciation and education of current and future generations. Join a community of people who share a common passion for the spirit, soul and culture of surfing. Support the Foundation (and get a bag of freebies, including a SWELL gift card)! For Surfing Heritage memberships visit: http://www.surfingheritage.org/

Leave a comment and let us know what you think about the collab edition catalog! Check out both the men’s and women’s edition Swell Catalogs.