New at SWELL: WeWood

July 11th, 2011 | By | 7,670 Comments

WeWood: You so wood!
What’s better than hugging trees? Wearing them (and planting a new ones). Born in Italy out of, you guessed it, trees, these eco watches are avante-guard as well as eco-friendly. Completely absent of artificial and toxic materials, WeWood continues its environmental mission by planting one tree for every watch sold.

May your friends be green with envy and your wrist be green with WeWood watches.

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.

Billabong Pro Jeffreys Bay 2011 Webisode #2

July 6th, 2011 | By | 281 Comments

After a month or two of WCT inaction, the dream tour wakens from it’s slumber for stop #4 at Jeffery’s Bay, South Africa on July 14th.

J-Bay ranks among the most important stops on the tour, not only because of the culture and high-performance aspects, but because it determines who stays in the world title race, and who is on the bubble of falling off the mid year cut. The early swell outlook shows less than favorable conditions, but you never know what waves can pop up down around the African cape.

Enjoy Billabong webisode #2, and stay tuned on Swell’s Facebook for the give-a-ways we’re planning in honor of this classic event. Any early comp predictions?

Doggie (Stand-Up) Paddling!

July 6th, 2011 | By | 4,447 Comments


Paddling boarding is so fun, but paddling boarding with your pup is even better. Since I run and hike with my dog Meena, why not take her paddle boarding? My dog is fat. When she walks her bum waddles a bit, and her stomach bounces back and forth. Almost weighing as much as me, I was skeptical I could get her to SUP. Equipped with her life jacket, Meena plopped on the board with her tail eagerly wagging, and a big grin on her face. It didn’t take much coaxing at all. She really kept her balance, which is more than I can say about my first time.
So here it is, a snap shot of Meena and I cruising the Newport Backbay on Independence Day.
( This picture was taken just before she jumped off the board and threw me into the water…. It was good while it lasted!)

– Hannah

hannahAbout Hannah: If buying girl’s apparel were anything like garage sale shopping, Hannah would be the one knocking at your door at 5am, trying to score the best picks. Spot this dog surfing enthusiast with a longboard and lifejacket-ed Golden Retriever.

A Whole New Creature (Tee)

July 3rd, 2011 | By | 3,127 Comments


New Kid Creature Tees
I LOVE CALVIN! I also love lamp. No, but really – this kid is eleven years old and already a total cutie with some major skills in and out of the water. An asthma and allergy sufferer himself, Calvin relates to kids with cystic fibrosis and wants to do his part in helping find a cure. Drawing these funky designs and throwing them on tees, he donates 10% of all proceeds to the Cystic Fibrosis Foundation. With older grom fanfare and lots of local support, Kid Creature has already made a strong impression in the surfing community. Help spread the word and support Calvin’s cause!

Support the cause with Kid Creature Tees

elsa About the Author: We love to laugh with her. Yes, with her. Hobbies include serenading silent office buildings, distributing miscellaneous kitten media, and smiling- her undisputed favorite.