Review of the Week…

March 31st, 2011 | By | 3,632 Comments

In need of some appropriate beer pong attire? Forget the tee, and rock this Billabong hat (according to this festive reviewer)

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Get it HERE

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Add Some Spice to Your Swim with Luli Fama

March 25th, 2011 | By | 3,077 Comments

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Swimwear line Luli Fama is bringing a little Miami flair to the West coast. Cuban-born swimwear designer offers an ultra-flirty take on bold Latin-inspired colors, while adding an element of chic to the festive flair. The result is an obvious sense of glimmer that’s only outshined by it’s beachy, Caribbean roots.

Shop Luli Fama Swim Here, then leave a comment and let us know what you think.

Autonomous USA – Next Generation Active-wear

March 24th, 2011 | By | 5,949 Comments

Born in on the beaches of the South LA Bay, the boys at Autonomous USA were sick of trunks that balloon water in the surf, and had no flex on the court. Watch Manhattan Beach local Aaron cross-training through town en-route to his victory at the The US Open of VolleyBall on his home turf.

Within weeks of SWELL picking up Autonomous gear, they shot to the top of our best-sellers list, and people are stoking on this long awaited breakthrough in boardshort technology!

See SWELL’s selection of Autonomous products, the shorts that solved the agility impeding surfwear conundrum with their stretchy, stylish, and surfable shorts. They’re going quick!
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New Brand Alert: Lolli Beach Candy Swimwear

March 23rd, 2011 | By | 5,892 Comments

New at SWELL: Lolli Beach Candy

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Just looking at this line gave our buyer a toothache. With signature oversized bows, retro stripes, and ultra-flattering cuts that make J-Lo green like a 10 year old boy in comparison, Lolli is all about bringing back girly fun to swimwear.  All things sweet and sparkly, Lolli brings back memories or sand-covered ice cream cones and heart-shaped shades.

Check out Lolli at SWELL