The wheels that turn the project BLUE machine are gaining greater momentum each day, especially now with the relaunch of their website, betruetoblue.com. Better, stronger, faster, BLUE round two features extensive coverage of Surfrider events and victories, ways to get involved in and around your community, in-depth product images and descriptions, and wouldn’t you know it; fast links to buy all your BLUE gear right here on Swell. Did you know that we’re the exclusive online dealer here in the US? We are, and we’re beyond stoked to play such a huge role in the success of this tremendous cause.

The Surf Industry Manufacturers Association (SIMA) announced yesterday that Capt. Jack and the O’Neill crew have been nominated for five Image Awards, including Men’s Boardshort of the Year for the Lopez Freak, their “In It For Life” campaign for Men’s Marketing Campaign of the Year, and Men’s Apparel of the Year. While most consumers are probably unfamiliar with the prestige an Image Award can bring, to manufacturers it’s the end-all-be-all of accolades and recognition as it identifies the surf industry’s most influential companies. In other words, it’s a big effing deal.