NOW. Movie Premiere on SURFINGMagazine.com

December 15th, 2010 | By | 1,733 Comments

NOW. by Riley Blakeway

Check out the movie premiere of Chippa Wilson’s newest flick, a film by Riley Blakeway playing live all day on SURFINGMagazine.com.

Presented by Analog

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Tyler Warren Signs with Simple Shoes

December 15th, 2010 | By | 1,468 Comments

Artwork by Tyler Warren12.14.2010– SANTA BARBARA, Calif. — Surfer, Shaper, Artist, Tyler Warren joins the Simple sneaker company as an athlete and brand advocate. His art and lifestyle caught the eye of the marketing team at Simple and they’re amped on tapping into Warren’s keg of creativity for their global branding initiatives.

Will Pennartz, Simple’s marketing manager stated: “This isn’t a typical athlete sponsorship though; we are inviting Tyler into the brand for a chance to impart some of his vision and insight onto our sneakers.”

You’ve seen Warren’s work in various surf industry publications like: The 2010 Rip Curl Pro Search event poster, Shelter Surfshop logos, The Laguna Surf Gallery, and The Surfing Heritage Museum. He also shapes a custom line of surfboards under Hobie’s label.

24 yr old Tyler currently calls Dana Point, Calif his home, but pioneers a new wave of artistic surf expression in cities like: Honolulu, Sydney, Paris, Tokyo, and all over the US. He is pumped to team up with the like-minded team at Simple.

“What initially attracted me to the Simple brand were the shoes, but then I got the chance to learn more about the passionate group of people behind these sneakers that truly care about what they’re doing,” said Tyler Warren. “I’m stoked for the chance to work with this talented group and couldn’t be more excited to one day see someone wearing shoes influenced by my artwork.”

Check out SWELL’s current selection of Simple sneakers here, and more art by Tyler Warren by clicking his art above.

Party On In This Dress

December 14th, 2010 | By | 1,346 Comments

The smell eggnog is in the air and the pitter patter of red pumps fills the halls with joy. It’s party season, and we’re all about celebrating with a gift to ourselves…a rockin new party dress. We came up with a list of our top picks, for party-lovers of all types. ‘Tis the season!
party-stand-out
Life of the Party
Don’t give us that coy look- we KNOW who spiked the punch. Sequins, leather, velvet and zippers give these looks a glam rock edge- with enough class to be just shy of a partied-out power slide. Pardon me, could you please pass the Grey Poupon?

*Featured:
Quiksilver International Dress

Matix Shine A Light Dress
Matix That’s Amore Dress

party-playful1

Girly
A must for girls that just wanna have fun…the pretty in pink party dress. Like decorating Christmas cookies and drinking too much champagne- you never get too old for this one.

*Featured:
BB Dakota Aleena Dress
Ella Moss Kinga Dress
Angie Lace Dress

party-lbd
LITTLE Black Dress
Yes, we did mean to write LITTLE in all caps. Don’t act so naïve – you know why we all love to rock this classic. Spice it up this year with some LBD’s that take on some 80’s edge with lace, exposed zips and puffed sleeves.

*Featured:
Billabong Lace It Up Dress
Swell Paris Dress
Minkpink A Little Bit Spesh Dress

Follow SWELL on Facebook? You Should…

December 13th, 2010 | By | 2,100 Comments

This week only we’re giving a special holiday treat to our FB fans…this COULD include you.

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