Product Showcase: Catch Surf Original 54 Beater

August 19th, 2010 | By | 3,392 Comments

We caught up with with our homies over at Catch Surf the other day to peep the factory and rap over the busy din of the machinery about one of the most prominent soup slayers in their line, the Original 54 Beater. We snapped a few behind the scenes photos and got some footage of Catch Surf Prez George educating Swell’s very own Bill “Ask a Dude” Laity on the finer points of radness concerning said Beater. Enjoy kiddies. We sure did

Makin' dem stringahs stick.

Makin' dem stringahs stick.

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Laying a Beater down.

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Don't let the longhair with the mellow demeanor fool you. No hippies here. Just all time shredders with full time jobs.

Radness stacks.

Radness stacks.

SHOP FOR CATCH SURF BEATERS!

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Giant Kelp Forest Thriving off San Onofre!

August 19th, 2010 | By | 2,099 Comments

If you are like us and you noticed the unusual abundance of kelp appearing off San Clemente then you are not alone.

Researches are now saying that the artificial reefs planted by Southern California Edison are beginning to show signs of success and so far results look promising. The kelp restoration project has been successful thus far thanks to efforts by ecologists and the power company. The artificial reefs that hold the ecologically significant algae were planted to offset damages from the power plant just south of San-O where large kelp forests were once present.

So pretty much this is the marine equivalent of re-planting an entire forest… only its sheephead and garabaldi that flourish rather than birds and monkeys…

kelp forest off San Clemente
Drive south on the 5 around Calafia and you will see the growing plumes of brown thalluses popping up everywhere

This $46 million dollar project will not only support our defenseless sea creatures, but it will also keep the surf glassy for sessions at San-O and San Clemente. Plus now Chuck’s nursing whites will have a healthier food source with all the new marine life.
Kelp Thalluses..

Read the full story below and be stoked that artificial marine innovations are finally panning out!

http://sciencedude.ocregister.com/2010/08/19/edisons-artificial-reef-alive-with-kelp/108665/

As Seen In: WhoWhatWear

August 19th, 2010 | By | 1,706 Comments

hurleymaxidress
(Photo: WhoWhatWear.com )

WhoWhatWear featured the Hurley Desert Fox Maxi Dress

Shop the entire look at SWELL:
Hurley Desert Fox Maxi Dress
Brixton Castor Fedora
Roxy Bandido Boot

Do Albino Whales Get Sunburned?

August 19th, 2010 | By | 1,782 Comments

…just curious.