Trend Alert: Live and Let Dye

July 26th, 2011 | By | 6,001 Comments

Dye, dye, dye my darling….
We’re taking tie dye back from the Dead Heads and drum circles, and classing up with maxi dress silhouettes, silk chiffon, clean lines, and bold statement jewelry. The usual suspects are along for the ride too: fringe bags, moccasins and feather trims. But no, patchouli is not invited to the party.

Pictured above:
Gypsy 05 Lil Tie Dye Maxi Dress
Gypsy 05 Fiona Maxi Dress
Swell Triple Threat Earrings
Alkemie Hawk Cuff

Shop tie-dye dresses at SWELL

To dye for? Are you rocking the tie dye this summer?


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5 Easy Ways to Improve Your Surfing

July 26th, 2011 | By | 3,620 Comments

Surfing is a hard sport to master. No matter who you ask, from the well seasoned pro to the surf school novice, pretty much everyone’s trying to improve his or her technique out in the water. So here’s a simple list of 5 things you can do daily -either on flat spells or in between sessions- to better your surfing. I didn’t include everything, so if you don’t see your type of surf training on the list leave us a comment at the bottom and let us know what you do to sharpen your skills.

1) Skate – Skateboarding is one of the easiest ways to improve your surfing. That’s because much like surfing, skateboarding is based on the same fundamentals: balance and motion. Skating regularly will strengthen your legs, smooth out your style and more importantly get you up off the couch and outdoors. Luckily for us all there are heaps of surf skates out there that can turn any slopy driveway into a standing wave. So if onshores are howling and the forecast looks bleak, grab a skate and hit the sidewalk.



Swell at the Miami Swimwear Show!

July 21st, 2011 | By | 3,308 Comments

Sneak Peak at Spring 2012 Swimwear Trends….

We just got back from the Miami Swim Show, and there were some very exciting trends and new brands we are in love with! Associate buyer Hillary and I met with countless brands, attended the Mercedes Benz Fashion Week, and of course soaked up the sun in South Beach. Here are our top 5 favorite finds for the upcoming season:

1. Lingerie-inspired corset tops
2. Crochet
3. 50’s inspired high waisted bottoms
4. Fringe, fringe, and more fringe
5. Brazilian cut cheeky bottoms, the skimpier the better

Take a look at what we saw on our whirlwind week of swimwear fashion:


(Above)Tori Praver with Model

More pictures and video after the jump!

Billabong Pro J-Bay -Round 2 Complete & Swell Employee Challenge

July 21st, 2011 | By | 3,402 Comments

The Billabong Pro Jefferys Bay just finished the first elimination round, and the approaching swell should bring classic J-Bay conditions for the closing rounds. Defending contest champion and South African favorite Jordy Smith lived up to the hype in his first round heat. He smoothly comboed airs into multi-manuver scores on less than performance enhancing waves.

Billabong has provided an awesome webcast with the always entertaining Mark Occilupo, Ronnie Blakey, and Joel Turpel. Even during lay days they produce a funny and informing morning show that lays out the Surfline swell forecast and interviews the boys. Click the banner for the videos and forecasts:


The goofy footers are frothing for the swell to even the playing-field against the regular footers. Watch the heats on demand to catch up on the action, and catch the live feed that usually starts around 11pm PST. But don’t stay up all night tweeting about your fantasy team, and drag your feet at work the next day.
With little to no surf in the first week of competition, many thought Kelly Slater would make a dramatic appearance just in time for his round 2 heat. But he and Bobby Martinez no-showed leaving Fantasy Surfer teams in disarray. The Swell office fantasy contest remains close as three players advanced at least 5 surfers into round 5, except for Billy who banked on Kelly pully a mysto-arrival.

This contest loser has to endure a firing squad of burritos, meaning we all get to huck a burrito at his face with any projection device of our choosing. Billy endured 24 hrs wearing a bike lock around his neck, and it looks like he’s headed to bean town this time.

Here’s the SWELL teams and strategies:
jbay-morgan Morgan’s Strategy: “The gnarlier looking the brazilian the better he surfs”

jbay-dave Dave’s Strategy: “Youth over experience…sorry Bill”

jbay-nutt Michael’s Strategy: “If he dated either of the Miller sisters he’s in the title race”

Bill’s Strategy: “Kelly is going to jump out of a helicopter mid heat and steal this thing”

The Punishment

The Punishment