Buyer’s Picks: Top 20 Fall Dresses

August 4th, 2011 | By | 8,241 Comments

Check out this collection of Fall 2011 dresses…curated by Swell’s buyer Hannah! Because we know, 350 dresses is a lot to sort through to get to the good stuff. Her favorites? Chiffon maxis dresses, gauzy peasant styles, a striped sweater dress and a 70’s ruffled silhouette.


Visit SWELL to see what styles made the top 20 dresses list.

Any favorites? Anything you think she missed? Leave a comment!

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The Fall 2011 Swell Catalog Is Here!

August 3rd, 2011 | By | 6,804 Comments

Just In…the Special Edition SWELL X Surfing Heritage Catalog


It’s here, the SWELL 2011 Fall Catalog! In with the old, and the new. In an effort to support surfing’s rich history, SWELL has collaborated with the Surfing Heritage Foundation to create this special edition catalog, featuring historical photos from pioneer waterman and surf photographer Tom Blake. Credited with helping to create the surf lifestyle we all embrace today, this collection of 1920’s, 1930’s and 1940’s photos from Tom Blake represent surfing’s transformation into the mainstream culture, as well as a resurrection of surfing’s past. From the hardwood boards of the 1920’s, to the first hollow board in 1932, to the first ‘production’ surfboard, and through the invention of the fin in 1935, the photos in this book chronicle a key period in the evolution of surfing. With a Graflex camera he bought from the ‘Father of Modern surfing,’ Duke Kahanamoku, and the creation of the first water housing, Tom was able to both capture and positively impact board riding and the lifestyle that surrounds it.

Help continue the understanding, representation, and enjoyment of the sport and its lifestyle by supporting the Surfing Heritage Foundation. The non-profit organization is dedicated to preserving, presenting and promoting surfing’s heritage for the appreciation and education of current and future generations. Join a community of people who share a common passion for the spirit, soul and culture of surfing. Support the Foundation (and get a bag of freebies, including a SWELL gift card)! For Surfing Heritage memberships visit:

Leave a comment and let us know what you think about the collab edition catalog! Check out both the men’s and women’s edition Swell Catalogs.

Congrats to Aussie Duncan Macfarlane, Winner of the 2011 “Follow The Light” Award

August 3rd, 2011 | By | 5,924 Comments

Duncan Macfarlane

As always, this year’s Follow The Light awards proved hard to judge according to master of ceremonies Aaron Chang. Staged in the heart of the US Open at the Shorebreak hotel in Huntington beach, five hand picked, budding surf photographers presented their portfolios in front of surf industry icons and a panel of judges. With each picture more stunning than the next, it was a difficult task to select the “best” photographer from such varied styles and landscapes.

While the tallies were close across the board, Matt Kurvin ultimately won the People’s Choice award for, among other things, his remarkable photos of backwash pounded surf. When these images escaped the projector, Oooh’s and Aaah’s were given as if fireworks had gone off in the room. The Santa Cruz based Floridian was awarded a total of $1500 for his mind-tripping photography.

Duncan Macfarlane’s Winning Photos

For the main prize the timid and shaggy haired Australian Duncan Macfarlane won over the panel with his eclectic mix of progressive surfing, unique perspectives, and varied use of lighting. He walked away with the $5k grant and the prestigious title as the Larry “Flame” Moore Foundation grant recipient for 2011. He plans on further developing his talents and possibly enrolling himself in a photo business course with the prize money.

follow-the-light-finalists-2011 Aaron Chang presented the difficult pick to the 2011 Follow the Light Finalists. From left to right: Quincy Dein, Matt Kurvin, Rick Lesser, Duncan Macfarlene, and Carlos Santana.

SWELLsurf has been a proud sponsor of the Follow the Light Foundation since it’s inception 6 years ago. The award ceremony was created under the wishes of the late and legendary surf photographer Larry “Flame” Moore to help push both the sport of surfing and the lensmen behind it.

Check out all the finalists’ slideshows at

Trend Alert: Totem Picks

August 1st, 2011 | By | 5,369 Comments

Our style inspiration this season: live and dye by the fringe.
Fall’s standout style is no doubt a reincarnation of the summer’s tribal print trend- taken to new heights with polished trims, fringed boots, and beaded accents. Free-slowing silhouettes dominate the look. Chiffons and golds sweeten up the earthy overtones. Go ahead and rock out with your moc out in this trend!

Are you on the tribal band-wagon this season?

Shop the trend (and pictured looks) HERE