Fall 2011 Trend Alert: Peasant Dresses

August 8th, 2011 | By | 6,259 Comments


Our style salute to south-of-the border style doesn’t end at tribal prints. This season, we’re loving the resurgence of the 60’s peasant dresses, updated in chic chiffon and silk. Flowy, off-the-shoulder silhouettes stay true to the classics, while festive prints and girly trims replace the standard cotton shift.

How wear the peasant dress trend:
1. Pick a lightweight fabric, like gauze, chiffon, rayon or silk. This will make sure that the dress falls on the body, rather than creating a boxy silhouette.

2. Peasant dresses look amazing paired with boots and leather crossbody bags.

3. Layer away with earthy jewelry that’s heavy on natural stones, leather or beading.

How would you style it?

Shop the peasant dress trend here!

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Found Awesomeness: Featured Review

August 7th, 2011 | By | 2,821 Comments

The ladies love it…

Check out the full reviews of the Ryde boardshort, or leave your own, HERE

Taj Launches Airs and His Signature Collection at the 2011 US Open of Surfing

August 4th, 2011 | By | 4,860 Comments

Taj Collection Debut Party

The always classy, subtly casual Taj Collection is back! After dominating his first couple of heats at the US Open of Surfing, Taj Burrow celebrated the night with a launch party for his newest collection at RA sushi in Huntington Beach. The swanky, yet laid back restaurant seemed appropriate for a line which Taj claims, “You can wear it to the beach, but then it still has enough steeze to work in a bar.”

taj collection

SWELL will be one of the first to carry the Taj Burrow Collection, so make sure to check back (some of it is already up) and be the first to get your hands on the gear that’s fresher than a thick slice of sashimi!


Click here for more pics from the event

In the meantime, we’ll def be rooting for Mr. Burrow in his upcoming rounds in US Open of surfing!

Buyer’s Picks: Top 20 Fall Dresses

August 4th, 2011 | By | 8,241 Comments

Check out this collection of Fall 2011 dresses…curated by Swell’s buyer Hannah! Because we know, 350 dresses is a lot to sort through to get to the good stuff. Her favorites? Chiffon maxis dresses, gauzy peasant styles, a striped sweater dress and a 70’s ruffled silhouette.


Visit SWELL to see what styles made the top 20 dresses list.

Any favorites? Anything you think she missed? Leave a comment!