New at Swell: Imperial Motion. Swell welcomes the new Northwestern label that encourages wearers to have their own ideas and identities, and to follow their own path. Break free of social norms and represent the brand that represents the underachiever: Imperial Motion.
Check out their fresh designs: IMPERIAL MOTION GUYS / IMPERIAL MOTION GIRLS
Still curious like a cat, Whiskers? Dive into their online zeen HERE
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Living a life of contradiction isn’t necessarily a bad thing. In fact, it can give you an incredible advantage over your competition. Take Jeremy Carter for example. To his friends he’s known as being incredibly unpredictable. But to his opponents, he’s recognized as one of the most consistent amateur surfers in the nation. And having recently earned the title of JV State Champ, this dynamic is clearly working for him. Surprisingly, Jeremy has been surfing for less than six years, and competing for only two. But with the steady amount of success he’s already achieved, he’s well on his way to securing a spot on the 44.
Hit the jump for Jeremy’s complete bio.
The motorcycle jacket is one badass trend. Seen revving up the runways and red carpets, this look is sure to become one of your spring essentials. It can easily be paired with your favorite warm weather dress for an instantly polished look. The motorcycle jacket also works great with skirts, tailored pants and jeans. Without a doubt this classic and versatile jacket is a smart investment. I know you can’t wait to start wearing your sundresses—and now you finally have the perfect excuse.
HURLEY LILLA YC MOTO JACKET