Spring ’09 brought a new element of rich fabrics and grown-up, but still girly, designs to the surf industry. Matix pounced on this movement early with a standout line that nails the perfect balance of chic and beach. It’s not often I see a collection where I’d feel ultra confident in EVERY single piece, but Matix stole my heart with their sophisticated fabrics mixed with a playful spring palate: ice cream-colored pastels, tonal yellows reminiscent of a summer’s worth of bathing in the sun, and nautical navy on sun-bleached sailboat white. It’s a line for youthful spirits infused with a refined taste for luxury, and an appreciation for quality and subtle details. In the words of Veruca, “But daddy, I want it now!” Fall in love with Matix Girls Spring Collection at Swell. Love it?
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Roselyn Sanchez showed some back last bone last night on “Chelsea Lately”. The “Without A Trace” actress stole the spotlight as she flaunted her curves in the back-bearing Indah Hourglass Maxi Dress. Get her sultry style at Swell.
New at Swell, Wellen aims to amplify the presence of waves in your everyday life. With an eclectic mix of mellow, youthful, almost retro, and always surf-saturated graphics, Wellen acts as a demonstration of your perfect waves—not an imitation. It’s brilliant color, innovative artwork and precise fits, Wellen covers you up without holding you down. Check it out at Swell.
New at Swell: Imperial Motion. Swell welcomes the new Northwestern label that encourages wearers to have their own ideas and identities, and to follow their own path. Break free of social norms and represent the brand that represents the underachiever: Imperial Motion.
Check out their fresh designs: IMPERIAL MOTION GUYS / IMPERIAL MOTION GIRLS
Still curious like a cat, Whiskers? Dive into their online zeen HERE