We Know What You’re NOT Doing This Weekend…

January 22nd, 2011 | By | 4,880 Comments

That’ just frightening. Billy- I think this guy just double dog dared you.

Read about the LED surfboard HERE

Read the entire article HERE

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What’s That? Alana and Bikini Shots? No!?

January 21st, 2011 | By | 5,194 Comments

We know, we know. We couldn’t believe it either.
In case you haven’t seen enough pics (as if there’s such a thing) of Alana Blanchard’s signature bikini-clad derriere snapshots…the Rip Curl “Bikini Zine” Starring Alana Blanchard.

oneill
Click the image above to see the full zine

Really ideal timing, as we’re sure you’ve already time traveled through December 2011 in Reef Calendar years.
Of course, I’m sure you noticed the new Rip Curl Spring bikinis, right? In case HR inquires, that’s what we were scoping out too.

Sneak Peak at Spring ’11!

January 21st, 2011 | By | 386 Comments

Laguna Beach, CA- Warm up to Spring 2011 with a behind the scenes peak at the Swell Spring photoshoot!
Leave a comment and let us know if you see any must-haves.

Check out first Spring arrivals…
SHOP NEW GUYS / SHOP NEW GIRLS

Simple Shoes- Custom Surfboard & $1000 Sweeps!

January 19th, 2011 | By | 6,883 Comments

simpe-sweeps

ENTER TO WIN…

  1. A custom longboard hand shaped by Simple Shoes brand advocate Tyler Warren
    “The Malibu Chip” Longboard: 9’6” x 22 1/4” x 2 3/4”
    Shaped by Simple Shoes brand advocate Tyler Warren, under the legendary Hobie Surfboards label, this late 50’s style longboard is finished with hand-drawn logos and a modern marine ply flex fin hand foiled by Daniel Partch.
    Value: $1,300
  2. Signed Tyler Warren original, printed on wood- 18” x 24”
    Value: $350
  3. Simple Take On Leather Shoe
  4. Simple $1000 Swell Gift Card

ENTER HERE