Meet the Swell Lookbook Models!

November 14th, 2009 | By | 3,983 Comments

Love our new lookbook? Not to toot our own horn, but “toot, toot!” We heart them too! But we’re not taking all the credit, they definitely wouldn’t look so cute without Rochelle, Kalani and Megan…Swell’s newest models. Just in case you didn’t get enough of their unique personalities in the lookbooks, we decided to do some lighthearted interview to prove that they aren’t just a group of pretty faces…

A deep look from the shallow end at Kalani (the ultra smiley girlfriend of an unnamed 9 time world champion surfer):
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kalani

More after the break!
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The New Holiday Lookbooks Have Landed!

November 13th, 2009 | By | 3,383 Comments

There’s a new kid in town, well four really. It’s Swell’s new Holiday lookbooks! Everything we love about this season’s trends are backlit by whimsical and slightly quirky landscapes of bears, motorcycles and a bitchin’ DeLorean. Yeah! And it’s all designed by Southern Californian artist Matt Allen from The Ryde.

Pick your fav look and let us know what you think!
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Wild at Heart: Wild at Heart takes traditional feminine touches and adds in a handful of flowing lines, free silhouettes, and earthy accents. Chiffon, sheer weaves, and delicate embroidery are paired with structured boots, tan leather accents, and slim denim for a care-free and girly look.

View the next three after the break…
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San Clemente Local Wins the O’Neill Cold Water Classic

November 12th, 2009 | By | 117 Comments

nate

Right on, right on.  Proof that San Clemente does, in fact, rule: SC local Nathan Yeomans  ripped a new one in some of the best surfers in the world this past weekend, taking home the win at the Santa Cruz O’Neill Cold Water Classic contest. Next step for San Clementians (San Clementines, San Clemente-ites?): try to take over the world with our radiation-filled tans and arsenal of spicy taco shops by the way, Pedros followers, la Tiendita has you beat by miles). Bah, ha, ha!

Video Shorts..Reenacted In Boardshorts. New from Billabong.

November 11th, 2009 | By | 1,050 Comments

The newest Billabong shorts… dramatized in boardshorts.
Numero three of the series star this year’s Pipe Masters champ Taj Burrow…with a stellar supporting cast, the Billabong Launch Boardshort. A performance boardshort with insane Platinum Quad Stretch technology. Land yourself a pair.

Now at Swell