Victory!

November 23rd, 2010 | By | 1,753 Comments

billonsurfline1

Read all about it HERE

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Ah, Nature

November 23rd, 2010 | By | 2,257 Comments

334538

Admit it, you think this is rad.
Read at your leisure HERE

Swell’s Bill Laity Surfs his way into the Guinness World Record

November 22nd, 2010 | By | 1,990 Comments

Huntington Beach Pier (November 21, 9:26 am) – SWELL’s self proclaimed “surf-happy microcosmonaut,” Billy Laity, set the new World Record by surfing 26 consecutive hours in far from favorable winter conditions.

Surpassing the previous record of 24 hours, Laity, surfed his way right into the Guinness Book of World Records. It was no small feat, considering the session outlasted one of the worst winter storms Southern California has offered up so far. This was no casual, sun soaked, idyllic day at the beach by any stretch of the imagination.
Still Smiling
The 26 hour stretch taunted Billy with constant winds gusting between 20 and 40 mph, storm swell surging from all directions, a blinding and torrential downpour, water temperatures in the low sixties, and air temperatures in the low forties coupled with a near freezing level of wind chill. Despite the numerous obstacles, Billy broke the previous World Record (which was set in summertime North Carolina mind you) by a very fair margin. Catching a total of 147 waves and logging 26 consecutive hours in the water, this is believed to be a new World Record that should stand for a considerable amount of time, perhaps indefinitely.

“Some of those in our crew were somewhat sketching on this idea due to a bevy of pretty valid reasons,” Billy noted, “which included, but were not limited to, hypothermia, hydropsychosis, severe and unbearable crampage, the sudden loss of luxuries often taken for granted, such as being able, upon the setting of the sun, to take in a warm meal with the missus from the comfort of one’s humble abode.”

Where one would typically attribute such a feat to a strong will, perseverance, friends, family, etc, Billy can’t thank his sponsors enough for giving him access to all the gear technology the surfing industry has to offer. In addition to a strong support team, Billy was given the opportunity to put select gear and surf accessories carried by SWELL to the ultimate test.


Bill and the entire team at SWELL would like to thank the following companies that sponsored this endeavor via the contribution of their product: Billabong, Matuse, Xcel, O’Neill, Rip Curl, Infinity Surfboards, Regular Surfboards, Dakine, Watermans Sunblock, Sex Wax, Cliff Bar, and the city of Huntington Beach.

Check out some more picture here on SWELL’s facebook fan page

Get Billy to the Beach for his Guinness Record Challenge

November 18th, 2010 | By | 2,089 Comments

get billy to the beach

If surfing 24hours+ wasn’t hard enough, Bill needs to overcome many obstacles before attempting his world record session. Luckily you’re here to help! Navigate Billy past killer roosters and deadly spikes to get him to the beach.

Collect the baster cannon to juice his feathery foes into delicious Thanksgiving turkeys! But, be careful one touch from these birds leaves Billy dead on the floor instantly. Collect Bill’s favorite snack to earn points and try to keep ol’ “Ask A Dude” high and dry on stable ground. Good luck! You get 15 chances before Bill is fish food.

Click the game with your mouse to start playing:

Controls:
ARROW KEYS – Move/Jump
SPACEBAR – Shoot (You can only shoot after you collect the baster cannon)
CTRL – Karate Chop

Number of lives/points collected is displayed at the top right in black

***If you get hit by a rooster or loose all 15 of your lives you will have to reload the entire page to play again. This is one of the bugs from posting the game in a blog post.. there may be others, but enjoy! (Sorry this game may not work with certain web browsers)

Check back for updates on Bill’s world record attempt. He will be attempting to set the record for longest continuous surf session in the ocean at the Huntington Pier (south side) starting at 7:00am PST Saturday, November 20th. Leave your comments and show your support… Bill needs all the help he can get to over come hydropsycosis or anything else Poseidon might throw his way

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