New at SWELL: Monica Rose Jewelry

September 26th, 2011 | By | 10,721 Comments

New at SWELL: Monica Rose

Monica Rose is playful juxtaposition of cowboys & indians, lightweight feathers & heavy metals, earthy leather & colorful beads. Heavy on the bohemian charm, her bracelets and necklaces make a statement when worn alone or piled high. See the globally-inspired line here: Monica Rose Jewlery

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Weekend Freebies, Sweepstakes and Sales Report, 9/24

September 24th, 2011 | By | 4,524 Comments

This weekend win surfboards and score some Kelly Slater signed goods, all whilst cashing in on some great deals!


Do it like Dane. Enter to win a surfboard. And not just and surfboard…Dane Reynold’s signature Channel Islands Dumpster Diver!

Read on for more current sweepstakes and deals! (more…)

Rip Curl’s New Flash Bomb Wetsuits Now Available at SWELL

September 20th, 2011 | By | 3,261 Comments

Dave from Rip Curl stopped by to tell us about the innovative material used throughout their new Flash Bomb series of wetsuits. Exclusive to Rip Curl, this super soft lining dries much quicker than traditional neoprene so your suit will always be dry for your next session. You can find this special material throughout the Flash Bomb Series available at SWELL in a 3/2 suit, a 4/3 suit and a number of accessories. Check out Dave’s run down of the new suits in the video below. He gives the full on sham-wow style demonstration of this new material in action.


Suits generally dry in +/- 15 minutes…much quicker than that shabby piece of neoprene you’ve got in the back of your truck.

Click Here to get yourself one at SWELL.


Premiere Night: Ammo & Shoot the Moon

September 16th, 2011 | By | 2,461 Comments

As summer winds down, September generally marks the beginning of Snowboard movie premieres. Film crews all over the world spent countless hours shooting, editing, and gettin’ down last season so that those of us who crave the snow can get amped for this one. Last night ThirtyTwo and Etnies hosted their movie screening of AMMO and Shoot The Moon at their headquarters in Forest Ranch, CA. A crowd of about 150 frothing spectators gathered around the makeshift, concrete viewing screen on the side of the HQ building to cheer and laugh at yet another successful snowboarding video.