Trend Alert: Totem Picks

August 1st, 2011 | By | 5,369 Comments

Our style inspiration this season: live and dye by the fringe.
Fall’s standout style is no doubt a reincarnation of the summer’s tribal print trend- taken to new heights with polished trims, fringed boots, and beaded accents. Free-slowing silhouettes dominate the look. Chiffons and golds sweeten up the earthy overtones. Go ahead and rock out with your moc out in this trend!

Are you on the tribal band-wagon this season?

Shop the trend (and pictured looks) HERE


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Sneak Peek: Fall 2011 SWELL Catalog!

July 30th, 2011 | By | 6,914 Comments

A peek into what you’ll find in your mailbox in a few days…

Our Fall catalog should be hitting your homes any day now. I know it’s still hot and muggy,
but seeing all these light weight sweaters and fringe boots makes me want to layer up. Our stylist and models went gaga over the product at the shoot, but I’ve narrowed it down to my top favorite trends for the season:

1. Cropped sweaters – So cute over your favorite summer maxi dress or paired with high waist jeans.

2. Flared jeans – nostalgic 70′s inspired (or in my case,  reminds me of the movie Dazed and Confused)

3. Colors of the season: Orange and Russets. Although I live in Southern California, where it’s pretty much 75 degrees year round, these deep rich hues remind of maple leaves turning color in autumn.
So to all of you girls who are in denial that summer is going to have to end, you can at least look forward to sporting some of the great fashion for the Fall season.

Now go check your mailbox for the Fall catalog!
Don’t subscribe to the Swell catalog? Sign up to get the next edition HERE

hannahAbout the Author: If buying girl’s apparel were anything like garage sale shopping, Hannah would be the one knocking at your door at 5am, trying to score the best picks. Spot this dog surfing enthusiast with a longboard and lifejacket-ed Golden Retriever.

Nike Lights Up Seaside Reef for a Night Surfing Session

July 27th, 2011 | By | 7,221 Comments

Cardiff, CA – July 26, 2011 – As an extension of their Chosen campaign and a warm up for the upcoming US Open, Nike staged a night time surf session at Seaside Reef. Before arriving I pictured a couple of spotlights and a maybe loud commentator, but instead I ended up stumbling into what felt like a Poison video. Smoke machines belted off plumes of smoke, a live band and DJ played for the crowd, and a giant crane lit up the surf with a massive sun-like spotlight. They even had several underwater lights illuminating the surf from beneath. It was far from any thing I had expected.

Unfortunately I missed the live performance by the Wavves (the main reason for my post-work excursion from San Clemente), but the event was definitely a spectacle to check out. With the resources used for this random Tuesday night exhibition, I’m sure Nike’s got something awesome up their sleeve for the US Open in Huntington scheduled for July 30 – Aug 7.


Trend Alert: Live and Let Dye

July 26th, 2011 | By | 5,990 Comments

Dye, dye, dye my darling….
We’re taking tie dye back from the Dead Heads and drum circles, and classing up with maxi dress silhouettes, silk chiffon, clean lines, and bold statement jewelry. The usual suspects are along for the ride too: fringe bags, moccasins and feather trims. But no, patchouli is not invited to the party.

Pictured above:
Gypsy 05 Lil Tie Dye Maxi Dress
Gypsy 05 Fiona Maxi Dress
Swell Triple Threat Earrings
Alkemie Hawk Cuff

Shop tie-dye dresses at SWELL

To dye for? Are you rocking the tie dye this summer?