5 Spring Essentials

April 23rd, 2011 | By | 7,060 Comments

Spring has finally sprung and it is time to bust out cute sandals and flowing tops! There are 5 staples every girl should have their closet for spring that will definitely carry over to summer chic.

1. A Sheer and Simple Tunic Top or Dress
A perfect add to your spring wardrobe. It’s light, flowey, and a extremely versatile. You can wear it as a dress, top it with leggings or even a cute pair of skinny jeans.
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Pictured: Quiksilver Handy Crafty Cubes Tunic Dress


2. A Cute and Flirty Bikini

It is obvious that bikini’s in general are a girl’s spring/summer staple. We basically live in them and wear them more than any other piece of clothing! But unlike a standard black string bikini, every girl will need something a bit girlier and flirtier for these upcoming months!
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Pictured: Billabong Ginger Bandeau Top & Stacey Bottom


3. A Stylish Yet Practical Hat

Hats. They aren’t our favorite because let’s face it.. hat hair is NOT cute! But our skin is definitely more important. The sun is ridiculously harsh right and why not protect your beautiful face while being stylish in that fedora that is wildly popular with celebrities right now!

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Pictured: Brixton Castor Fedora


4. Sandals That Go With Everythin’ and Add a Little Somethin’

You always have your go-to sandals for when you just don’t know what other shoes to wear. They are comfortable, they are versatile and usually they are just so freakin’ cute. Well here are your new go-to sandals with an extra bit of spice. If you are a girlie girl or not these will work for anyone and everyone. Come on… they’re so perfect!

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Pictured: Steven Madden Bubblez Sandal in Cognac


5. Aviators. Enough Said.
These have been a proven staple by celebrities, fashion icons, and pretty much anyone else! Aviators will not go out of style so you pretty much NEED to own a pair. These are perfect for spring/summer with the light frame and glass. If Heidi can do it, why can’t you?
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Pictured: Ray-Ban Aviator Large Metal Sunglasses in Gold

What’s your Spring Essential?

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New at SWELL: Alkemie

April 22nd, 2011 | By | 779 Comments

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Prepare yourself for shock and awe: Alkemie.

Did you know that a single gold ring causes 20 TONS of mining waste? Sh-yeah, we’re not kidding (we read it – in a book)! Aside from stand-out designs, Alkemie gets our attention for its dedication to eco-friendly materials and practices. New to SWELL, the Mama Nature-inspired jewelry line is sure to make a statement.

About Alkemie:
Alkemie Jewelry has earned a devoted international following based not only on the originality of their designs, but their leadership as a socially and environmentally progressive company. All designs are made of 100% reclaimed metal & manufactured by hand in downtown Los Angeles, California.

In addition to looking out for our planet, Alkemie promotes fair trade, local living wage and eco-sustainable business practices to combat the existing harmful effects and conditions of the metal and gemstone industry; including social issues such as children working in dangerous conditions to mine and mount stones, as well as environmental issues, like toxic chemicals from mines seeping into the surrounding land and severely damaging precious watersheds.

Here at SWELL, we feel privileged to offer a brand that presents such a great of example of how creativity and social responsibility can create something truly beautiful.
Shop Alkemie’s sea-inspired designs at SWELL

Fantasy Surfer – Swell’s Company Challenge

April 21st, 2011 | By | 4,492 Comments

CLICK HERE to watch it LIVE or HEATS ON DEMAND!

The 50th annual Bells Beach Pro is into the elimination rounds, which means the fantasy surfer results test your nerves, and so does the trash talk.

The Game: Pick the highest scoring team of 8 surfers in a given contest on a budget.
The Challenge: Inflict the harshest punishment for the person with the lowest scoring team.

The Swell Fantasy Surfer office competition is not the typical fantasy sports wager. There’s no high-dollar pool, instead we go for humiliation and gut busting bets. It’s usually a damn competitive field since most of us have surfed the spots on the tour, and scores are usually in the 800pt range. This month, some of the boys backed out of the deal due to intensified wagering involving: Beer bonging a Four-Loco out of a odd shaped funnel aka “The Dong-Bong”, and some other side-bets that the dads is the office couldn’t stomach. We saw it fit to keep it filthy as not to look like some gambling sports fanatics.

Here’s three guys’ teams ready to endure the office challenge.

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Bill’s Strategy: “Frick.. besides being sexy as hell.. Kelly’s moves are getting better with age.. I mean jimmeny christmas he’s my man!”

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Morgan’s Strategy: “My fellow goofy-footers are under-rated at right points. Like Wilco, his blading skills are going to give him the edge”

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Dave’s Strategy: “Pick surfers who ride for the event sponsor. Everyone knows they’re in bed with the judges”

Check back after the contest to witness the humiliation. Let us know if you want into our league, we may open up the challenge to our fans.

If you’re looking to improve your Fantasy Surfer skills, follow our guidlines we laid out for last year’s Teahupoo comp here.

As Seen In Seventeen Mag: Lolli

April 21st, 2011 | By | 3,541 Comments

You’re not the only one loving Lolli Swim this season…
Seventeen Magazine has picked up on the fun-in-the-sun brand that serves up sugary spoonfuls of insanely-flattering bikini style. Would you rock this look? Leave a comment and tell us what you think.

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See more from Lolli Swimwear at SWELL