Swell at the 2011 Watermans Classic Golf Tourney

August 12th, 2011 | By | 6,230 Comments
Billabong Crew w/ SWELL girls

Billabong Crew w/ SWELL girls

Hole #16 was where it was at. This was our sponsored hole for the day. We posted up with a Mexican motif, including a taco cart with all of the tastiest tacos you could eat, along with an array of Mexican decoration and 2 lovely ladies pouring the players shots of tequila

Every player that got to our hole absolutely digged our taco scene. In fact people even came back to hit up the taco cart for “seconds” and “thirds.”


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Rise Your Glass(es): Top 5 Sunglasses of the Season

August 11th, 2011 | By | 3,604 Comments

Pictured above: Super Flat Top Sungalsses, Raen Flowers Polarizes Sunglasses, Raen The Underwood Sunglasses, Special Edition Ray-Ban Wayfarers, VonZipper Checko Sunglasses

Looking to view the world through unique lenses? Our buyers have curated a special edition, stand-out shades collection…for your viewing pleasure. Top picks include some bright orange Wayfarers, rounded mod frames from Raen, and 70′s stache-inspired shades from Super.
Any favorites?

View all unique sunglasses here

Look Good, Do Good: Wayuu Taya Bags!

August 10th, 2011 | By | 5,155 Comments

New at Swell: Wayuu Taya Bags


Sport this season’s native print trend while supporting Latin-American indigenous communities. In addition to being one-of-a-kind, hand crafted bags, the proceeds from the sale Wayuu Taya bags go to benefiting the Wayuú indigenous people. The bags are hand-made by Wayuú indigenous women at Shukumajaya, the foundation’s women center that helps educate women on parenting and nutrition, family planning and hygiene.
View Wayuu Taya Bags here

Who surfed the Biggest Wave in California? For decades, Many believe it was “Peanuts”

August 9th, 2011 | By | 2,997 Comments

George "Peanuts" Larson**George “Peanuts” Larson, Killer Dana. An impressive wave, but supposedly not his biggest

Late September 1939, long before the discovery of Mavs and when Greg Noll was still in diapers, a giant chubasco swell -bigger than anyone had ever seen in recent memory- hit the coast of then rural Southern California. The swell was so massive it leveled piers and pounded the shore with an uncompromising fury sending a salty mist across the coastal cities. This is the setting in which the myth of “Peanuts” was born.

There, just off the coast of San Onofre, was George “Peanuts” Larson, alone in the windswept line up scratching for liquid mountains while the area’s top watermen stood on the shore in disbelief. Without a wetsuit, a leash or the slightest hesitation, Peanuts dropped in to what onlookers later described as the biggest wave ever ridden in California (possibly the world) -and it remained that way for years, even decades, to come. “He looked like a mouse on the side of the grand canyon.” described then lifeguard, Hevs McClellan. Some say it was 30 feet, others say even bigger, we will never know for sure, but regardless of size this one ride would eventually become one of the greatest legends of early surfing history.

Peanuts LobsterPeanuts and Dave Tompkins Unload a Day’s Catch in Laguna Beach.

In his book Craig Lockwood meticulously pieces together yarns, myths, and a host of both primary and secondary sources to give the most detailed account of one of surfing’s nearly forgotten pioneers: George “Peanuts” Larson. It tells the story of a larger than life character, with an almost uncanny mastery of ocean all skills – be it free diving, swimming, body surfing, dory rowing, surfboard shaping, or lifeguarding. But it also tells the story of a real man, blemishes and all set in the once fertile and eventually urbanizing landscape of Southern California. In the end what is certain is that regardless of actual size of the surf, by sheer celebrity at a time before surf media or records even existed, George “Peanuts” Larson rode the biggest waves of his, and arguably any other generation.

Check out the book now available at SWELL:

This book is loaded with old photos and will make you nostalgic not of “the way it was, but the way it’s never going to be again.”

peanuts diving boat canyon

**Picture at Top of Page: While unfortunately there was no camera around during the time of his supposed XXL ride, Peanuts did get a shot of this almost equally impressive wave at Killer Capo. Note: he’s on a finless, solid wood 100lb+ board!

Above pictures borrowed from book