Cardiff Kook Attacked Again

August 16th, 2011 | By | 7,415 Comments

Another sneak attack hit the “Cardiff Kook” Saturday night, and some are calling it the best yet. Repeat offending pranksters transformed the poop-stanced landmark into the land before time, erecting a pterodactyl swooping in on the kook.
The statue is regularly targeted for its novice looking pose in such close vicinity to one of surfing’s high-performance meccas.

On the corner of PCH & Chesterfield in Cardiff By The Sea, Ca. there was another wave of rubbernecking traffic jams to witness the scene. On what looks like a set of a children’s play, the Cardiff Kook’s shoulders are held by the talons of the flying dino, surrounded by a host of other creatures, trees, and a backdrop of erupting volcanoes. How on earth they pull this off again?

These creative antics have become a local tradition since the city installed the $120,000 “Magic Carpet Ride” statue in 2007. Countless attacks on the kook recently resulted in $3,200 in repairs that upset tax-minded residents. But the real locs defend these symbolic assaults on the style-less surfer, “The Duke would roll over in his grave if he saw some limp-wristed surf statue stick his ass out like he was doing the thizzle dance” heckled Jon Ross of Solana Beach.


The city has since taken down the prehistoric diorama, and are now discussing fines for Cardiff surfer Eric Hardtke, who also erected the 20 ft shark swallowing the kook last summer.

Tearing down the papier-mâché artwork cost the city a couple hundred dollars in labor, but neighboring businesses report 25% boosts in sales when people flock to witness a new costume for the kook.

What do you think: No serious harm, or cause for alarm?

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Trend Alert: Knotty by Neutral

August 15th, 2011 | By | 6,841 Comments

Top Trend for Fall 2011: Neurals!
It’s a look that’s tied to the tans, but cuts loose from the standard with unexpected trims and daring silhouettes. Heather grey and not-so-basic black add a dramatic contrast to the classic palette, while tonal prints set the look apart.
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Win Kustom Sandals!

August 14th, 2011 | By | 3,634 Comments

The Kustom 2X2-A-DAY Sweeps starts tomorrow!
Kustom is giving away 2 pairs of sandals, 2x daily, from August 15th – 25th
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Found Awesomeness: Featured Review

August 13th, 2011 | By | 4,026 Comments

This week’s featured review….the RVCA Blind Faith Tee

It’s business in the front and party in the back. With no visible relation to the glam hair cut sported by 80′s Latin boy bands and truckers alike, this unassuming plain white tee is bringing back the fun. We’d rock it paired with our favorite Free People bandeau for a night out, or with a denim blazer for an ode to 90′s nostalgia. This RVCA tee may not have your back, but it certainly makes the cut for any occasion.