Add Some Spice to Your Swim with Luli Fama

March 25th, 2011 | By | 2,932 Comments

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Swimwear line Luli Fama is bringing a little Miami flair to the West coast. Cuban-born swimwear designer offers an ultra-flirty take on bold Latin-inspired colors, while adding an element of chic to the festive flair. The result is an obvious sense of glimmer that’s only outshined by it’s beachy, Caribbean roots.

Shop Luli Fama Swim Here, then leave a comment and let us know what you think.

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Autonomous USA – Next Generation Active-wear

March 24th, 2011 | By | 5,796 Comments

Born in on the beaches of the South LA Bay, the boys at Autonomous USA were sick of trunks that balloon water in the surf, and had no flex on the court. Watch Manhattan Beach local Aaron cross-training through town en-route to his victory at the The US Open of VolleyBall on his home turf.

Within weeks of SWELL picking up Autonomous gear, they shot to the top of our best-sellers list, and people are stoking on this long awaited breakthrough in boardshort technology!

See SWELL’s selection of Autonomous products, the shorts that solved the agility impeding surfwear conundrum with their stretchy, stylish, and surfable shorts. They’re going quick!
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New Brand Alert: Lolli Beach Candy Swimwear

March 23rd, 2011 | By | 5,705 Comments

New at SWELL: Lolli Beach Candy

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Just looking at this line gave our buyer a toothache. With signature oversized bows, retro stripes, and ultra-flattering cuts that make J-Lo green like a 10 year old boy in comparison, Lolli is all about bringing back girly fun to swimwear.  All things sweet and sparkly, Lolli brings back memories or sand-covered ice cream cones and heart-shaped shades.

Check out Lolli at SWELL

Aloha in the UK: Two Seasons

March 22nd, 2011 | By | 1,370 Comments

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Drive on the wrong side of the road? Are you a fan of both SWELL and of spelling the word color, “colour”? If your answers are “yes,” and “surely,” we think this one might tickle your fancy…

For all of our UK fans, give a looksie at Two Seasons. They are the UK’s fastest growing board sports retailer with 25 stores nationwide. They have been selling snowboards, skis, skate & surf clothing since 1983 and have a massive range of brands on board such as Billabong, Nixon, Element, Von Zipper and Dakine.

For surfers there is a sweet range of clothing and accessories to choose from. Whether it’s a pair of board shorts or a wetsuit they stock a range to meet everyone’s needs. Billabong and Excel wetsuits will keep you warm in the water but if it’s warm enough already you can choose a pair of boardies from the likes of Volcom, RVCA, Quiksilver or Billabong.

Skaters have the option of buying from brands such as Element, RVCA, Enuff and Enjoi. They also have Sector 9 and Mindless long boards for those who are more chilled about how they get around!

They sell a great range of winter clothing and accessories, for example you can get kitted out for this winter on the slopes from head to toe in a pair of Von Zipper goggles, Billabong snowboard jacket, Dakine gloves, Ice Breaker Base layers, Bonfire snowboard trousers and a pair of Burton Snowboard boots. Now there is no excuse not to stomp that 7 tail of that black booter, well maybe!

If you’re in the UK, swing bye and say hi for us.