From the Catwalk to the Boardwalk

May 3rd, 2011 | By | 1,615 Comments

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(left: Ralph Lauren Spring 11 (www.style.com) / right: L*Space Stardust )

From the runway to the beach, swim lines are interpreting the biggest trends from fashion’s most renowned designers. I’ve always been intrigued to see an idea trickle from couture to your closet. Ralph Lauren’s fringe-trimmed nod to American Western takes center stage in this stand-out L*Space Stardust Fringe one-piece suit, while Missoni’s delicate knitwear is interpreted in a bold zigzag print from Undrest bikinis. Fashion today is now accessible more than ever, and I love that I am able to express my individuality, even in the water; wearing my favorite trends on the sunny beaches of Southern California. And as Katy Perry once said, “California girls, we’re undeniable!”
What is your favorite swim trend this year?

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Tickets On Sale Today! Billabong’s Design For Humanity 2011

May 2nd, 2011 | By | 353 Comments

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Billabong is at it again, saving the world one outfit at a time, a different cause a year all while rocking out! Billabong’s 5th annual Design for Humanity Event is being held Wednesday, June 15th at the Paramount Studios in Hollywood, Ca. Started by Billabong’s marketing, art and design teams, Design for Humanity was an opportunity to give back and benefit an organization close to the heart of our community and industry by combining fashion, art and music, all in the name of a good cause. Every year there is a big name band that rocks the crowd, art that’s a killer, and lovely ladies in fashion that are so beautiful they capture every heart. Started in April 2007, the very first Design for Humanity was held at Avalon and Spider Club in Hollywood with Shiny Toy Guns and DJ Vice, benefitting SurfAid International. In the following years they have had musical guests such as Steve Aoki, MGMT, and Fischerspooner, benefiting non-profits such as Surfrider Foundation and Invisible Children. Edward Sharpe and the Magnetic Zeros will be taking the stage this year in hopes of raising huge awareness and profits for VH1’s Save the Music. And don’t fret, this isn’t an “invite only/someone who knows someone” event; you can go too! Tickets go on sale today at www.DesignForHumanity.com / $30 for General Admission and $99 for VIP. Can’t wait to score your tickets? Don’t panic- you can listen to The Zero’s here while you’re waiting in angst to score your tix!

Dorian, Couto, Sanchis, Kennelly and Sion Honored at the 2011 BIllabong XXL Awards

April 30th, 2011 | By | 3,071 Comments
Danilo Cuoto wins $50 at the Billabong XXL Awards

Danilo Cuoto Winner of 2011 Ride of the Year

Friday, April 29, 2011: Anaheim, California. The XXL awards unfolded at Anaheim’s Grove theatre, where big wave pioneers convened to watch some of the latest and greatest chargers push the limits of both tow-in and paddle surfing. Hundreds of the event’s invited guests hooted and hollered as madmen from around the world slid down huge mountains of water on 3 giant screens where the true scale of the waves were definitely illuminated.

Shane's Monster Wave that Won Him 2 Awards

Shane's Monster Wave that Won Him 2 Awards

It was no surprise that Shane Dorian dominated this year’s awards with his massive paddle in at Peahi. He earned both Monster Tube and Monster Paddle prizes for his World Record setting 57-foot bomb at Maui’s premiere big wave spot. Although not winning the $50,000 prize for Ride of the Year, Dorian walked away with an impressive $20k, which he promised a portion would go to the MiIosky family. As many already know, the late Hawaiin charger Sion Milowsky tragically passed away this year during a massive day at Mavericks, California. To everyone’s best wishes he was posthumously honored with this year’s Surfline Mens Performance Award, which his family graciously accepted with an emotional speech. It was a great way to honor the waterman who inspired so many people on the North Shore and the surfing community in general. His passing was a sobering reminder of the dangers of big wave surfing and his presence was greatly felt, honored, and remembered throughout the evening.

The biggest purse of the night went to Danilo Couto who took the Ride of the Year award for yet another impressive Peahi paddle in. The Brazilian’s $50k wave included a gravity-defying airdrop down a monumental windswept face. You could picture Brazilians everywhere rejoicing as he accepted the award. Other winners included Frenchman Benjamin Sanchis’ enormous tow-in at Belharra France snagging Biggest Wave and Keala Kennelly’s impressive Puerto tube receiving the Girls Best Performance Award. Mark Mathews was awarded the Verizon Worst Wipeout award for his hair raising spill at Shipsterns where he was unable to outrun a chunky behemouth after miraculously landing two consecutive inside ledge drops. While no one really aims for this award, the accolade seemed well deserved for such a brave yet disastrous feat.

The crowd at the event included waterman and legends from both inside and out of the industry. Tony Hawk, Tito Ortiz and Jenna Jameson, were some of the celebs to show face and even the lead singer of Incubus, Brandon Boyd, made it on stage to help present an award. Although unfortunately not winning an award for one of his impressive big waves, Mark Healy was hands down best dressed at the event showing up in a beige leather cowboy jacket with tassels running throughout. The jacket was so impressive that even the event’s MC, Sal Masekela, couldn’t resist recognizing it in the midst of presenting on stage. Throughout the night many a cocktail and Monster energy drinks were consumed and respect was rightly given to those with the cojones to raise the bar of surfing. Even though a somber presence lingered in the room, the event was a great way for the big wave community to come together and honor both present and past surfers.

Watch Danilo Cuoto’s $50,000 Wave Here:

For more information or to watch the winning waves and nominees head to http://www.billabongxxl.com/

The event will premiere Sunday, May 1 on Fuel TV

New at SWELL: Runaway Pony

April 30th, 2011 | By | 5,367 Comments

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Designed out of Sydney Australia, Runaway Pony is about as whimsical as it sounds. Romantic, flowy silhouettes and sheer, feminine shades dominate this girly, girl line. Have a sudden urge to go skipping and make daisy chains? We thought so.

See Runaway Pony HERE, then leave a comment and let us know what you think!