Follow The Light 2011 Surf Photography Awards -Tonight in Huntington Beach

August 2nd, 2011 | By | 3,223 Comments

Swell proudly sponsors another talented class of up-and-coming surf photographers for this year’s Follow The Light Foundation grant, in memory of Larry “Flame” Moore.

The foundation has a reputation for identifying future industry pioneers such as Chris Burkard and Todd Glasser. The $5,000 grant encourages winners to continue pushing the boundaries of surf photography that legendary lensman “Flame” made his life’s work.

Follow The Light 2011

This year’s event is open to the public tonight at 7pm at the Huntington Beach Shorebreak Hotel’s Main Ballroom. Don’t miss this rare opportunity to preview the future of surf photography during the biggest action sports festival in the world, The US Open of Surfing. Every year the world best surfers show up to see which photog they want to travel with in order to get their next cover shot.

Let us know who you think has the passion to take this years 5k grant donated by Swell.com. Click their names to see profolo submissions. Here’s what inspires these young lensmen:

Carlos Santana
“The feelings that I get through my photography are what fuel my passion. The most joy that I experience happens when I’m swimming in the ocean with my camera because I simply feel free and in love with what I’m doing and when I’m doing it.”

Matt Kurvin
“I spent a lot of time on the beach and in the water watching 6 inch waves peel, wishing I was small enough to ride them. I was never able to describe to people the way I saw things, especially in the ocean. It wasn’t until photography entered my world that I was finally able to do so.”

Quincy Dein
“As a photographer, I feel successful when the person viewing one of my images takes a moment to rethink what is possible. I want to inspire people to go outside, to enjoy life, and to explore.”

Ricky Lesser
He has traveled the world, photographing some its most unique locations and people. Lessers’ unique ability to craft story through imagery is second only to his unbridled optimism and enthusiasm for life. He currently resides in Manhattan Beach, surrounded by his greatest muses – his wife Bekah, son Noah and the enduring, domineering Pacific.

Duncan Macfarlane
“During high school I doodled with some smaller point and shoot cameras and then a Nikonos V, which I flooded because I knew nothing of seals and water photography. That prompted me to get a DSLR and from there I have been shooting for the last few years learning as I go.”
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Trend Alert: Totem Picks

August 1st, 2011 | By | 5,273 Comments

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Our style inspiration this season: live and dye by the fringe.
Fall’s standout style is no doubt a reincarnation of the summer’s tribal print trend- taken to new heights with polished trims, fringed boots, and beaded accents. Free-slowing silhouettes dominate the look. Chiffons and golds sweeten up the earthy overtones. Go ahead and rock out with your moc out in this trend!

Are you on the tribal band-wagon this season?

Shop the trend (and pictured looks) HERE

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Sneak Peek: Fall 2011 SWELL Catalog!

July 30th, 2011 | By | 5,553 Comments

A peek into what you’ll find in your mailbox in a few days…
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Our Fall catalog should be hitting your homes any day now. I know it’s still hot and muggy,
but seeing all these light weight sweaters and fringe boots makes me want to layer up. Our stylist and models went gaga over the product at the shoot, but I’ve narrowed it down to my top favorite trends for the season:

1. Cropped sweaters – So cute over your favorite summer maxi dress or paired with high waist jeans.

2. Flared jeans – nostalgic 70′s inspired (or in my case,  reminds me of the movie Dazed and Confused)

3. Colors of the season: Orange and Russets. Although I live in Southern California, where it’s pretty much 75 degrees year round, these deep rich hues remind of maple leaves turning color in autumn.
So to all of you girls who are in denial that summer is going to have to end, you can at least look forward to sporting some of the great fashion for the Fall season.

Now go check your mailbox for the Fall catalog!
Don’t subscribe to the Swell catalog? Sign up to get the next edition HERE

hannahAbout the Author: If buying girl’s apparel were anything like garage sale shopping, Hannah would be the one knocking at your door at 5am, trying to score the best picks. Spot this dog surfing enthusiast with a longboard and lifejacket-ed Golden Retriever.

Nike Lights Up Seaside Reef for a Night Surfing Session

July 27th, 2011 | By | 6,574 Comments

Cardiff, CA – July 26, 2011 – As an extension of their Chosen campaign and a warm up for the upcoming US Open, Nike staged a night time surf session at Seaside Reef. Before arriving I pictured a couple of spotlights and a maybe loud commentator, but instead I ended up stumbling into what felt like a Poison video. Smoke machines belted off plumes of smoke, a live band and DJ played for the crowd, and a giant crane lit up the surf with a massive sun-like spotlight. They even had several underwater lights illuminating the surf from beneath. It was far from any thing I had expected.

Unfortunately I missed the live performance by the Wavves (the main reason for my post-work excursion from San Clemente), but the event was definitely a spectacle to check out. With the resources used for this random Tuesday night exhibition, I’m sure Nike’s got something awesome up their sleeve for the US Open in Huntington scheduled for July 30 – Aug 7.

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