Element Emerald Collection A Premium, Eco-Conscious Collection.

October 12th, 2011 | By | 4,600 Comments

Element is proud to present the Element Emerald Collection, a consciously crafted men’s lifestyle product line, focusing on Conscious by Nature, environmentally friendly materials; designed for the needs of our maturing customer and the organic evolution of our culture.
The name Emerald symbolizes the highest level of green, emphasizing premium quality and eco-consciousness, a natural progression in Element’s legacy.
Photos and more on the Element Emerald Collection collection after the jump. (more…)

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Members Only… Enter to WIN a VIP Surfline Membership Package

October 12th, 2011 | By | 7,087 Comments

Happy Win It Wednesday
Today Surfline is offering one lucky winner a free VIP Surfline Membership, hat and CA Surf Guide.
What does a VIP Membership get you? Aside from having access to over 100 HD surf cams (ie- no more looking at fuzz and wondering if it’s a wave or flock of seagulls), you’ll also get an exclusive discount at SWELL..for as long as you’re a member!

Read on for more benefits and how to WIN! (more…)

Behind the Scenes: Reef Calendar 2012

October 9th, 2011 | By | 3,192 Comments

Get behind (haha, get it?) the scenes of this year’s iconic Miss Reef Calendar. Shot in Puerto Rico, this year’s edition is number three in a 5-year series…all shot in Latin America. As it is bound to show up in many-a-Christmas stocking this season, it might be wise to start investing the Puerto Rican tourism industry before the influx of 25 year old male tourists arrive.
Wow, you’re still reading this! Go ahead, press the play button.
2012 Reef Girl Calendar Coming Soon!

This Old Man Skates Faster Than You!

October 8th, 2011 | By | 5,335 Comments

Victor is old School, I mean real old school. He’s been skating for nearly 58 years, longer than most of us have even been alive. With a big ol’ grey beard and scraggly hair on his dome piece, he’s a rare type of gent to find in any sport let alone downhill skating. Check out his latest vid from Sector 9 where he’s cruising at dangerously fast speeds in his signature t-shirt over the knee crouched stance. He shows all us whipper snappers a thing or two about bombing hills.

Now that you’ve seen Victor do it, grab yourself a skate from Sector Nine and start drawing your own lines. Just remember to ride within your limits… Victor here’s got more experience than you do days on this earth. Plus if he falls he doesn’t have to worry about knocking out his teeth as I’m assuming he wears dentures. Kidding, but seriously this guy’s a legend and give him a high 5 if you see him around.

Also Check out the New Sector Nine X Sea Shepherd Collaboration skates.

Sea Shepherd Skateboard

Ride in style as if you were on the SS Steve Irwin yourself with these new Limited Edition completes. Portion of the proceeds go on to help the Sea Shepherds and their fight against whaling. So grab grab yourself one, the whales will thank you!