Top 5 Essential Shoes

October 28th, 2011 | By | 4,056 Comments

In the spirit of taming my Imelda Marcos instinct, I’ve narrowed the shoe collection down the the basics…we’ll, the basics for amazing fall style that is! Read on for the top 5 essential shoes for the season. (more…)

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Top 5 Tees of the Week

October 27th, 2011 | By | 1,498 Comments

A sneaky foxed pocket, jet-propelled penguin and Fish vs Fish tee top off the top tee list for the week. It’s your list of favorite tees, as decided on by the Swell fans and customers. Our personal pick? The foxy lady to your upper right. That’s some good shirt right there.
Your Top picks:
A soft Freedom Artists tee
Fox pocket AMBSN tee
Reef Fish vs Fish tee
Imperial Motion Vacation tee
Reef Go Surfing Tee
To vote on the top tee of the week, leave a comment with your favorite surf tee below…

Style Advice from a Pro Holiday Style Tips and Picks from SWELL Model, Sydney

October 24th, 2011 | By | 4,983 Comments

Get some fun style advice from a pro: SWELL model Sydney!
We caught up with Sydney at the Holiday photoshoot at the San Clemente Pier (hence the wind and waves in the background), to talk about her take on Holiday style, boots, and a little bit of dude style.

Shop Sydney’s Style:
Skinny Jeans
Heeled boots ( featuring the Frye Campus Lug)
Free People
Chunky Sweaters


Trend Alert: Kimono Tops Sheer, Kimono-Inspired Tops for Winter

October 23rd, 2011 | By | 7,997 Comments

Every time I find a new style trend I tend to get very excited and want to buy anything and everything associated with that trend immediately! Well, my most recent was no different. I spotted our assistant women’s buyer, Kylie, wearing this Kimono inspired-fringed-sweater-top thing. (I fall in love with anything fringe.) Well she told me that we [SWELL] were going to start carrying some very lust-worthy kimono styles this winter season and some very reasonable priced ones at that. My first though: “START SAVING ALL YOUR MONEY!” Looks like the wait was well worth it…they’ve finally arrived….and are even more fun than I imagined. I think you’ll enjoy them as well. Read on for a list of my top picks. (more…)