Trend Alert: Wedge Boots Take Your Fall Style to New Heights with Wedge Boots

October 13th, 2011 | By | 2,712 Comments

High on the lists of favorite trends for the season: Wedge Boots. A perfect complement to the Summer’s wide-leg denim and retro cropped sweaters, wedge boots and booties are a much more casual take on the heeled variety. Why we’re REALLY loving them? Tan wedge booties give the illusion of a longer leg. We’re sold.
(Pictured above: Diba Wedge Boot, paired with an Element Jacket, Element shirt, Billabong jeans and Raen glasses)

Read on for our top picks and how to wear them (more…)

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Element Emerald Collection A Premium, Eco-Conscious Collection.

October 12th, 2011 | By | 4,600 Comments


Element is proud to present the Element Emerald Collection, a consciously crafted men’s lifestyle product line, focusing on Conscious by Nature, environmentally friendly materials; designed for the needs of our maturing customer and the organic evolution of our culture.
The name Emerald symbolizes the highest level of green, emphasizing premium quality and eco-consciousness, a natural progression in Element’s legacy.
Photos and more on the Element Emerald Collection collection after the jump. (more…)

Members Only… Enter to WIN a VIP Surfline Membership Package

October 12th, 2011 | By | 7,087 Comments


Happy Win It Wednesday
Today Surfline is offering one lucky winner a free VIP Surfline Membership, hat and CA Surf Guide.
What does a VIP Membership get you? Aside from having access to over 100 HD surf cams (ie- no more looking at fuzz and wondering if it’s a wave or flock of seagulls), you’ll also get an exclusive discount at SWELL..for as long as you’re a member!

Read on for more benefits and how to WIN! (more…)

Behind the Scenes: Reef Calendar 2012

October 9th, 2011 | By | 3,192 Comments

Get behind (haha, get it?) the scenes of this year’s iconic Miss Reef Calendar. Shot in Puerto Rico, this year’s edition is number three in a 5-year series…all shot in Latin America. As it is bound to show up in many-a-Christmas stocking this season, it might be wise to start investing the Puerto Rican tourism industry before the influx of 25 year old male tourists arrive.
Wow, you’re still reading this! Go ahead, press the play button.
2012 Reef Girl Calendar Coming Soon!