New at SWELL: ECO All Natural Sunscreen – Surfrider’s Official Sunscreen Partner

October 5th, 2011 | By | 449 Comments

This Just in: ECO Logical Skin Care. This new line of environmentally conscious sunscreens is the Surfrider Foundation’s exclusive sunscreen partner.

After fine tuning their product in the Ozone depleted lands of Australia, ECO has nailed this non-toxic, biodegradable, and very water resistant (BODY & BABY) formula and brought it to the States. Not only is this sunscreen good for you, but it’s also good for the environment. Chemicals found in other sunscreens such as oxybenzone and octymethoxycinnamate may pose a danger to marine life especially corals. But, ECO’s 100% natural ingredients ensure safety of our oceans and our bodies with their special non-greasy and eco-friendly blend. If that weren’t enough, 3% of profits benefit the Surfrider Foundation to help fund ongoing educational and activist efforts.

ECO sunscreens are Zinc Oxide based w/o the hard-to-rub-in & whitening factor of other sunscreens. These screens are definite must for any beachgoer, waterman, or pasty, I-forgot-my-sun-hat ginger.

Here’s a breakdown of their line:

BODY – Great general use sunscreen that’s fragrance free and will stay on you while you surf. ECO -BODY uses only the finest natural antioxidants (green tea & grape seed) and anti-aging (Shea butter, Jojoba and Silica) ingredients to help moisturize, reduce wrinkles and repair damaged, leathery skin.

BABY – Strong enough for a baby, but can be used by anyone. ECO Baby delivers a tough UV protection with a subtle, yet sweet avocado and Frankincense smell. It utilizes the same water resistant and UV protecting elements as the BODY sunscreen, but includes avo & carrot oil to give more protection and nourishment to gentle skin.

FACE – Specially formulated to go on very light and still offer maximum protection. This sunscreen is great for everyday use and can go great under makeup for ladies. Helps reduce wrinkles and promote cellular renewal while protecting the skin from the sun’s harmful rays. This screen has a subtle chocolaty fragrance that will have you licking your lips. This screen is not water resistant.

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Sneak Peak: Billabong Holiday Collection 2011 Video!

October 4th, 2011 | By | 1,775 Comments

Behind the scenes footage from the Billabong Holiday 2011 photoshoot! Get a sneak peak at upcoming styles, plus get some fun styling inspiration (as in, faux fur jacket and lace skirt). Any favorite looks or pieces from the video?

Our top pick: Billabong red/white striped sweater
Be the first: Shop New Billabong Arrivals!

Fall Trend Alert: Tunics Top transitional tunics for Fall 2011

October 3rd, 2011 | By | 4,419 Comments

tunic dress

Instant Fall style- just add boots…
Transition from summer dresses to fall foliage with this season’s favorite tunic dresses- the 60′s A-line that embraces a playful, bohemian look. For a perfect pairing add tall boots and a chunky scarf. Top with infinite layers of eclectic trims for a polished look. Happy Fall!

Featured:
Tolani Tunic
Olukai boots
Volcom scarf

See what made the list: Top 20 Tunics

Found Awesomeness: Featured Review

October 2nd, 2011 | By | 2,709 Comments

Review of the week goes to…
Throwback tee by day, “Where’s Waldo” costume by night…check out this striped RVCA tee
Make sure you leave product reviews…you could be next week’s features reviewer!