Shark Sighting Clears the Surf at World Championships in San Francisco

November 2nd, 2011 | By | 2,648 Comments

“It was the biggest fin I’ve ever seen, and it was coming straight towards me” gasped surfer Dusty Payne after retreating from the competition area in San Francisco’s Ocean Beach surf zone. The surfer hailing from Oahu is no stranger to surfing in the water with sharks and other sea creatures, but he claimed he’d never seen anything on this scale.

Dusty points in the direction of the Shark

After spotting the 12ft great white shark, Payne warned his fellow competitor and photographer, then quickly surfed his way to the sand. The threat was serious enough to make him forget about the $425,000 of prize money up for grabs at the 2011 Rip Curl Pro Search San Francisco. In order for the competitors to re-enter the line-up, lifeguard boats stood guard just outside of the breakers, but claimed they only spotted some dolphins. But who knows…reporting shark sighting is not good for tourism.

A rule was recently drafted to stop competition when sharks are sighted in the line-up, but the local photographer in the water remained, and remarked “Its San Francisco…what do you expect?” On Saturday a surfer was attacked by 9ft great white shark, and survived thanks to the use of surfboard leashed used as tourniquets.

Watch this video edit of the encounter with reactions to the shark toward the end.

The Rip Curl Pro Search is located in a new location each year to test the limits of the world’s top-rated surfers, and shark threats only add to the already dangerous surf of Ocean Beach. During last years competition in Puerto Rico, 3x world champion competitor Andy Irons passed away. Today marks the first anniversary of his passing, and his memory is present in the minds of the competitors.

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Movember x SWELL -Share, Support, Like, and Win! Join SWELL in supporting mens' health & win some prizes while you're at it

November 1st, 2011 | By | 5,433 Comments

Movember kicks off today with a global shave-off followed by a month of “mo” growing to spread prostate cancer awareness. SWELL and our mo-bros and sistas in the surf industry are letting it grow all month, and putting the “fun” in fundraising. SWELL has pledged to donate $1 for every moustache posted to our Facebook wall in an effort to maximize awareness through public displays of moustachery.

SWELL and Sanuk will reward the staches with the most likes, and other inspiring “mos”. Prizes include a pair of Sanuk Chills Sidewalk Surfers, SWELL gift-cards, and eternal glory. No mo? No problem. Swell includes a finger-stache tattoo in every November order so you can still throw on a mo and get that donation in your honor. We also threw in a 15% off discount code for an extra incentive to get involved.

Follow these steps to get your mo on:
1. Let it grow, or put on a faux-mo
2. Post your mo to and SWELL donates $1 in your honor
3. Get your friends to “like” your mo-photo once it is re-posted in the Movember album
5. Win tons of prizes including the Sanuk Chills
6. Want to do more? Donate directly at Swell’s Movember Headquarters

Movember PSA

Top 5 Essential Shoes

October 28th, 2011 | By | 4,056 Comments

In the spirit of taming my Imelda Marcos instinct, I’ve narrowed the shoe collection down the the basics…we’ll, the basics for amazing fall style that is! Read on for the top 5 essential shoes for the season. (more…)

Top 5 Tees of the Week

October 27th, 2011 | By | 1,498 Comments

A sneaky foxed pocket, jet-propelled penguin and Fish vs Fish tee top off the top tee list for the week. It’s your list of favorite tees, as decided on by the Swell fans and customers. Our personal pick? The foxy lady to your upper right. That’s some good shirt right there.
Your Top picks:
A soft Freedom Artists tee
Fox pocket AMBSN tee
Reef Fish vs Fish tee
Imperial Motion Vacation tee
Reef Go Surfing Tee
To vote on the top tee of the week, leave a comment with your favorite surf tee below…