SWELL: We heard it all started in a tiger painted ice cream truck! Can you elaborate a little more on how Issa De Mar came about? Is the truck still open on the North Shore?
MJ: You heard right! Yes, Marissa & I started by hand sewing each suit and selling it out of our tiger painted ice cream truck turned mobile store called ‘Roam Hawaii’ with our two other good friends Cassandra Rull & Brooke Dombroski. (more…)
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Our favorite spinning surf turkeys are on tour in the Caribbean dropping beats for the Holy Shippers, and they have a few tricks for keeping the party alive. Paul Fisher and Leigh Sedley just might have heat stroke, so take “advice” with a pound of salt.
Follow the boys on insta for the Holy Ship shenanigans at @Cutsnake
“Everyone takes sunscreen to the Bahamas, so the customs agent won’t have a clue when ya empty out 5 of them and fill em with your favourite booze!!!” (more…)
Our good mate Riley Blakeway just released an insane video about acclaimed Kurt Cobain photographer Charles Peterson. His KR3W Rights Refused rockumentary delivers an introspective video that serves as a preview of the collaboration as well as an introduction to Peterson and his scope of work. (more…)
See which SWELL employees take the cake in Valentine’s styles, songs & stories (more…)