Sneak Peek: Fall 2011 SWELL Catalog!

July 30th, 2011 | By | 4,894 Comments

A peek into what you’ll find in your mailbox in a few days…
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Our Fall catalog should be hitting your homes any day now. I know it’s still hot and muggy,
but seeing all these light weight sweaters and fringe boots makes me want to layer up. Our stylist and models went gaga over the product at the shoot, but I’ve narrowed it down to my top favorite trends for the season:

1. Cropped sweaters – So cute over your favorite summer maxi dress or paired with high waist jeans.

2. Flared jeans – nostalgic 70′s inspired (or in my case,  reminds me of the movie Dazed and Confused)

3. Colors of the season: Orange and Russets. Although I live in Southern California, where it’s pretty much 75 degrees year round, these deep rich hues remind of maple leaves turning color in autumn.
So to all of you girls who are in denial that summer is going to have to end, you can at least look forward to sporting some of the great fashion for the Fall season.

Now go check your mailbox for the Fall catalog!
Don’t subscribe to the Swell catalog? Sign up to get the next edition HERE

hannahAbout the Author: If buying girl’s apparel were anything like garage sale shopping, Hannah would be the one knocking at your door at 5am, trying to score the best picks. Spot this dog surfing enthusiast with a longboard and lifejacket-ed Golden Retriever.

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Nike Lights Up Seaside Reef for a Night Surfing Session

July 27th, 2011 | By | 6,197 Comments

Cardiff, CA – July 26, 2011 – As an extension of their Chosen campaign and a warm up for the upcoming US Open, Nike staged a night time surf session at Seaside Reef. Before arriving I pictured a couple of spotlights and a maybe loud commentator, but instead I ended up stumbling into what felt like a Poison video. Smoke machines belted off plumes of smoke, a live band and DJ played for the crowd, and a giant crane lit up the surf with a massive sun-like spotlight. They even had several underwater lights illuminating the surf from beneath. It was far from any thing I had expected.

Unfortunately I missed the live performance by the Wavves (the main reason for my post-work excursion from San Clemente), but the event was definitely a spectacle to check out. With the resources used for this random Tuesday night exhibition, I’m sure Nike’s got something awesome up their sleeve for the US Open in Huntington scheduled for July 30 – Aug 7.

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Trend Alert: Live and Let Dye

July 26th, 2011 | By | 5,107 Comments

tie-dye
Dye, dye, dye my darling….
We’re taking tie dye back from the Dead Heads and drum circles, and classing up with maxi dress silhouettes, silk chiffon, clean lines, and bold statement jewelry. The usual suspects are along for the ride too: fringe bags, moccasins and feather trims. But no, patchouli is not invited to the party.

Pictured above:
Gypsy 05 Lil Tie Dye Maxi Dress
Gypsy 05 Fiona Maxi Dress
Swell Triple Threat Earrings
Alkemie Hawk Cuff

Shop tie-dye dresses at SWELL

To dye for? Are you rocking the tie dye this summer?

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5 Easy Ways to Improve Your Surfing

July 26th, 2011 | By | 3,462 Comments

Surfing is a hard sport to master. No matter who you ask, from the well seasoned pro to the surf school novice, pretty much everyone’s trying to improve his or her technique out in the water. So here’s a simple list of 5 things you can do daily -either on flat spells or in between sessions- to better your surfing. I didn’t include everything, so if you don’t see your type of surf training on the list leave us a comment at the bottom and let us know what you do to sharpen your skills.

1) Skate – Skateboarding is one of the easiest ways to improve your surfing. That’s because much like surfing, skateboarding is based on the same fundamentals: balance and motion. Skating regularly will strengthen your legs, smooth out your style and more importantly get you up off the couch and outdoors. Luckily for us all there are heaps of surf skates out there that can turn any slopy driveway into a standing wave. So if onshores are howling and the forecast looks bleak, grab a skate and hit the sidewalk.

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