The Classic Pocket Tee. Sleeved. New Long Sleeve Pocket Tees + Win It!

October 19th, 2011 | By | 2,259 Comments


It appears as though the throwback pocket tee has returned….fully sleeved. With updates including a soft-as-a-puppy-belly feel, buttoned pockets, and drawstring hoods, you’re sure to get a more from these tees than from their vintaged counterparts. Just think- now you can sport a baseball tee whilst keeping your Big League Chew closer to the hand-mouth connection. The Great Bambino would be proud.

Featured styles:
Lightning Bolt Long Sleeve Tee
AMBSN Baseball tee

Read on to WIN THIS AMBSN TEE! (more…)

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Mens Trends: Scoop Neck Surf Tees

October 18th, 2011 | By | 3,444 Comments

Need a look to set you apart from the rest of the crew(necks)? These stylish new scoop-neck tees scream style while keeping a casual vibe for a night on the town, or a session at the skate park.  The scoop neck has a thinner or non-ribbed collar with a wider stylized opening.Aloha Surfboards

The new guard of progressive action sport freaks like Dane Reynolds, Mark Appleyard, Warren Smith, and Chippa Wilson rep this style that stumbles between grungy and fashion-forward.

Read on for more about the scoop-neck trend (more…)

Styled with BC 7 Outfits, Inspired by BC Shoes

October 17th, 2011 | By | 3,409 Comments

If the shoe fits…style it! To celebrate a fresh batch of Holiday footwear, the fashion-forward girls at BC Footwear have styled 7 shoe-inspired looks for the season. Which is your favorite look? Leave your vote in the comments below!

Southwestern.

STYLE X SOUTHWEST.
Featured above: BC moccasins, Billabong tank, Billabong printed denim, Brixton hat, Billabong Jacket, Monica Rose bracelet, Swell necklace

Read on for 6 more BC-Inspired looks (more…)

Behind the Scenes: Holiday 2011 Photoshoot The SWELL Holiday 2011 Catalog Is Here

October 17th, 2011 | By | 1,698 Comments

It’s here! The 2011 SWELL Holiday catalog has arrived. Featuring some of our buyer’s favorite picks, this season’s catalog was shot in our home town of San Clemente, CA. Our favorite featured looks include a chunky MinkPink sweater paired with leather shorts, a nordic RVCA sweater, a BB Dakota fur vest and Billabong lace maxi skirt.

Click here to Shop the Catalog, then leave a comment and let us know what you think!

Read on for more about the catalog and featured photography. (more…)