New at SWELL: Kane & Unke Classic Outerwear with a Simple Mission

November 17th, 2011 | By | 7,730 Comments

New at SWELL, Kane & Unke stands for a simple brand, with a simple mission: Draw. Cut. Sew.
Focusing on the classics, the brand plays off of subtle detaining and premium, classic construction. It’s this tactful lack of fluffery, from both the branding and styles, that makes Kane & Unke shine…in all of its grey, utilitarian glory.

For essentials that would make Gandhi look Gaudi: Kane & Unke


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Win It Wednesday – Autonomous Sneaky Hoody

November 15th, 2011 | By | 3,792 Comments

Enter to Win The Autonomous Sneaky Hoody at

With the zip off hood the sneaky hoodie lets you easily transition from day to night. Whether you are cruising to the gym or hanging watching the game, the hoodie’s got enough secrets to keep you styled out and ready to rock.

The Sneaky Auto zip up hoody has tech features like water resistant fleece body, a removable hood, sporty thumb holes, and mp3 player pocket.

The goal at autonomous is to give you the tools to be who you want to be when you want to. They provide next generation activewear for the independent minded peeps of the world.

Shop All Autonomous Products on

AutonomousUSA donates 5% of its profits to the Prostate Cancer Foundation and Athletes for a Cure in addition to raising awareness for the cause by attending sporting events nationwide. Each pair of shorts includes a light blue drawstring to symbolize the connection between autonomousUSA and the Foundation. Did you know 1 in 6 men will be diagnosed with Prostate Cancer? No? Well now you do, go get checked!

Stay autonomous.

New from Toddland Check Out New (and Undoubtedly Original) Clothing and Accessories from Toddland

November 15th, 2011 | By | 3,437 Comments

Introducing…new flair from the Land o’ Todd. As expected, the new collection is filled with unexpected quirk- a Purrrrvert cat, stache’d athletic apparel, and “the Greatest Pants in the Universe.”
Our top 2 picks (because no one can choose between a majestic reindeer and respiratory-challenged puppy): the Toddland Deer Fleece and Toddland Pug sweatshirt.
See more here: Toddland Clothing

What’s your favorite new style from Toddland?

This Year’s Top 5 Surf Films – The Must Have Surfing DVD’s

November 14th, 2011 | By | 2,722 Comments

With so many amateur video segments popping up all over the internet, it can be truly refreshing when you do finally stumble across a good surf flick. While I enjoy me a good browsing of Marine Layer Productions or the occasional grainy live feed from the ‘CT, there is something to be said about popping a DVD into your player and savoring a crisp, high definition production. Fortunately, this year surf video connoisseurs were able to chew on some pretty tasty video titles. From progressive to artistic and postmodern to just plain fun, here are the top 5 flicks that got us frothing and why.


1) Kai Neville – Lost Atlas:

WHY: Two words: Kai Neville. His first project Modern Collective became the undisputed must-have, cult video of modern surfing. Lost Atlas is equally, if not more, impressive than his first. For this film Kai gathered the original 6 Mod Col crew, a handful of other equally impressive surfing maniacs, and let them loose on a free surfing frenzy. The video is a cocktail of big airs and trash talking yarns set to an incredible soundtrack and stunning visuals. If you had to buy 1 DVD this year, this is it.

Of course, Lost Atlas is available at SWELL!

2) Globe Presents – Year Zero:

WHY: Mad Max meets high performance surfing? Hell yes!! Shot entirely in vivid 35mm film, this one of a kind video features Globe’s impressive surf team tearing up a gritty, post-apocalyptic world. The lifestyle scenes are subtle, yet intoxicatingly vibrant and fun. Plus who doesn’t want to watch Taj and Ceej get barreled with gorgeous ladies in the foreground? Well done Globe!

Of course, Year Zero is available at SWELL!