Meet Your Maker | Rusty Take a Tour Into Rusty's Legendary Shaping Bay and Design Studio

September 3rd, 2014 | By | No Comments

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While picking up a fresh batch of boards in Rusty San Diego, we got a behind the scenes look at his hall of fame board building operation, then met then characters in the brand new apparel design HQ for happy hour in Laguna Beach.

Skip straight to the Rusty USA Design HQ Tour in Laguna Beach

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Rusty Preisendorfer estimates he’s shaped over 40,00 boards. For 25 years, he worked on creating larger foam molds to shape bigger boards for bigger waves (and big dudes like him) (more…)

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New at SWELL: Others Follow

September 3rd, 2014 | By | No Comments

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Notice something new at SWELL? We mean REALLY new. The creative and glampfire-worthy pieces are care of Others Follow. Made for the girl who creates her own path and doesn’t look to the norm for approval, the pieces incorporate elements of whimsy and adventure, without sacrificing versatility.
What hooked the SWELL stylist on the brand? The collection of ultimate layering long sleeves. Made with contrast piecing on the cuffs, they are perfect for transforming basic outer layers into statement pieces. Which means they most-certainly make our cool whether packing lists!
Browse our picks from Others Follow
Read on to learn how you can enter to win your favorite piece from Others Follow, today only… (more…)

Wear the Pants

September 2nd, 2014 | By | No Comments

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Now that we are all back in the swing of things and fall has finally hit us, it’s time to put some pants on and get back to work. When you are feeling down about summer being gone, channel your feelings toward what cool clothes you can wear now. Fall is a new season to explore and enjoy. Imagine the places you will go this fall and the new friends you’ll make… and yes a new pair of shoes count as a friend! You’ve still got every weekend to wear a new outfit and see a new place. We get to challenge ourselves again with finding our fall style. I’m kicking off fall with some animal print pants and boots. Since the warm weather will linger a little longer on this side of the coast, a simple tank is a perfect compliment to these printed pants. As the season progresses it will be a blast adding new layers of style and attitude to these already bold pants. Fall comes with new adventures, responsibilities, and lots and lots of cool clothes so get on it!
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Pictured: Volcom Denim (more…)

SWELL Sweeps | Superbrand Unit Giveaway

September 2nd, 2014 | By | No Comments

Literally cut from the same thread, Superbrand’s apparel inspo come straight from their Carlsbad shaping bay. In honor of their new line of board driven clothes we’re giving one lucky surf fan a Unit Surfboard and Inlay pocket Tee. (more…)