DIY: Scoop Back Tank How to make a scoop tank from a men's tee

August 8th, 2014 | By | 15 Comments

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Like most things in life, we often over complicate DIYs. So this week, it’s back to the basics with a simple scoop tank. Although easy enough to execute with an oversized tee, pair of scissors, and opposable thumbs, the scoop front and back add drama to an otherwise basic jersey tee. Read on for the how-to… (more…)

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Roark x Leatherman | Limited Edition Crater Knife Gear Inspired by Icelandic Adventures That Kill Monotony

August 7th, 2014 | By | 3 Comments

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Leatherman has honed its craft for 30 years and boasts a history of trailblazing adventure worthy products. We are honored to carry a limited collab with Roark of the Crater c33Lx pocket knife. The Leatherman Crater line of folding knives has been  custom tailored to be lighter and more streamlined, so you don’t even know you’ve got one in your pocket.

With faster, all human powered, safe blade deployment to make quick work of your projects, a Crater knife is the pocket knife of choice for adventure junkies like Roark.

Comes Equipped with: (more…)

#SWELLivin

August 7th, 2014 | By | 9 Comments

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Sit and think about this for a little: When are you the happiest? My guess is that it’s when you are enjoying something that is simple. Coffee, ice cream, going for a walk, swimming, fishing, drinking coffee, I’ll even go out on a limb and say if you’re reading this, surfing might be on the list. And the happiest days are the simple ones. (aka not a lot of people and good fun waves) (more…)

SWELL Hearts: Bettinis Bikinis

August 6th, 2014 | By | 3 Comments

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In love with these sandy suits? The heart-shaped must-haves popped up in our last delivery from Bettinis Bikinis. And our sandy bums couldn’t have been happier.
Want first dibs? Shop new Bettinis Heart Bottoms

Read on for more about the brand + Enter to WIN a cheeky pair, today only… (more…)