Peek-a-boo Heidi, we see through! Heidi’s sheer style isn’t hiding this season. Seen on the Project Runway host and sprouting on Spring runways, the sheer trend is beginning to bloom. Giving a subtle sex appeal, the translucent top is prefect when paired with a snug cami underneath; making sure that you don’t have to have Heidi’s curves to rock the look. Slip into the sheer tee trend with Swell’s new styles featured above!  

Yeah, they’ve got your number alright. Electric Eyewear and L*Space swim have become the first in action sports to team with iPhone in what is sure to be an explosive trend in product marketing. Featuring screen cleaner “episodes” that depict their latest merchandise, the campaigns can be downloaded for free by filling out applications in the ”lifestyle” sections at both iPhone’s and iTune’s app store. (L* Space’s campaign can also be downloaded to your Blackberry or desktop.) Thanks a lot guys. We were just thinking we didn’t have nearly enough distractions in our lives.

“Now that I’ve qualified, I feel old and like part of my childhood is gone. It’s a weird feeling.”

Seventeen-year-old Coco Ho has become the youngest competitor on the world tour with her recent strong finish at Billabong Pro Maui. A major part of Volcom’s 2008women’s campaign, Coco’s rise hasn’t exactly been a smooth ride. This past year was filled with conflicts and controversy as she battled everything from self-doubt to a major interference call against Layne Beachley at the Reef Hawaiian Pro in Haleiwa. Although let off with a strict warning, the incident none the less labeled the teen as surfing’s “bad girl” with unwavering loyalty to her Hawaiian teammates. (The drop-in was rumored to have been purposely executed to keep friend and neighbor Carissa Moore in first place.) But no matter how you want to break it down, Coco is exactly where she’s always dreamed of being.

What we want to know is, what took them so long to think of this? Futures Media has seemingly done the impossible with this week’s launch of Action Sports Blips.com, the industry’s first aggregate site featuring up-to-the-nanosecond updates on all things surf, skate, snow, ski and BMX. What does this mean for you exactly? A whole lot of saved time and frustration from clicking back and forth to your favorite sites. Essentially, the site pulls, ranks and tallys the day’s headlines from more than 300 action sport blogs (including Swell’s). Super clean and easy to navigate, this is indeed a clear inidicator that action sports is coming of age.

With tri-fins and 360’s to spare, Lost Surf’s 5’5” x 19 ¼ Redux proves that it’s not the motion of the ocean, or the size of the board, it’s the pure shredability of the stick. The remake (redux) of the early 90’s surf film, dedicated to thick barrels and short fish, features heavy beach breaks shallow enough to bring the manliest of shaper to tears, some 90’s punk tunes, and butt loads of neon. Held at the classic La Paloma theater in Encinitas, the throwback surf video loads up on heavy rippers, including Chris Ward, Shane Beschen and Dane Reynolds, putting sub 5’6” boards to their limits. Ending with Cory Lopez and Ian Walsh surfing some epic, endless tubes, numero dos of 5’5” x 19 ¼” doesn’t disappoint. And after Kelly Slater’s recent Pipemasters Victory with “Deep Six”, a 5’11” shred stick, the film reaffirms bigger doesn’t always mean better.

With plunging necklines, powerful menswear separates, and bold, dramatic style, Bianca Jagger became just as famous for her rockin’ style as her rocker husband.  A studio 54 icon, the Nicaraguan beauty had enough style to outshine husband Mick’s (Rolling Stones Mick Jagger) star status. Bianca is best known for her signature Yves saint Laurent menswear look, long flowing dresses with necklines that would make Heff blush, and statement accessories that epitomizes 70’s elegance and celebrity.  Get ready to relive some of these her 54 headline looks this Spring. Floor-sweeping, silky dresses, snake skin accessories, and some menswear lines are coming back to celebrate the decadence and classic glamour of the 70’s. Here’s a look at some of Bianca Jagger’s iconic looks and a sneak peak into Spring’s slightly modernized takes on some of her signature pieces. 

(Pictured at top) Bianca’s snake skin boots give her otherwise preppy jacket a dose of rock and roll. 
Featured Piece:
MADDEN GIRL SNAKE SKIN SULTAN SANDAL

Sheepskin boots give classic tailoring some feminine flair
Featured Piece:
UGG KNIGHTSBRIDGE SHEEP SKIN BOOT

Bianca’s menswear hat spices up some wide leg trousers and a fitted jacket
Featured Piece:
VOLCOM CLOCKWORK FEDORA

The Trestles toll road crashes today after the Department of Commerce upheld the California Coastal Commission’s objection to the proposed environmental nemesis of San Clemente. After years of debate and dedication from rightfully concerned residents, surfers, and environmental activists, the commission objected to the proposed project under the federal Coastal Zone Management Act on the grounds that the toll road was not consistent with the state’s coastal zone management program. Woot, woot! Read more about the Trestles Toll Road fight here. 

Psych! We told you you’d get a free shipping upgrade, but now your procrastinating derriere is getting FREE shipping with guaranteed Christmas delivery! Don’t waste your time driving to the mall just to get into honking contests for parking spots when you can sit in your pj’s and shop in cruise mode. Heck, just think of all the Guitar Hero you could play while NOT driving around looking for last minute gifts. Plus, according to Dr. Julia Edwards of the IMRG Online Green Awards 2008, online shopping can have 27 times less of a negative impact on the environment. Finally, procrastination has paid off. So get on clicking and stay out of the dog house!

This adorable accessory has made yet another mark on Hollywood. Seen on more celebs than I can count, Katie Holmes is the latest and greatest to adorn Hurley’s Benny Beanie. Without a doubt, this beanie is the most affordable fashion favorite among those in the know.  Available in several styles and colors the Benny Beanie is moving fast—so hurry up and join the stars by picking one up for yourself here at Swell.