How To: Catch a Party Wave Catchsurf Partywave Pro Johnny Redmond Explains the Art of Hot Dogging

June 3rd, 2014 | By | 22 Comments

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Johnny Redmond stole the show once again in the 2nd annual Party Wave Patriot Session at Salt Creek, and he’s giving you a free lesson on going nuts in the summer surf.

The Flying Salamander: (above) “It’s rarely caught on film so this was like finding a four leaf clover. This is truly a feather in my cap”

Just aim for a closeout section and project your board through the lip, kicking out the back of the wave and stretch all fours like a Richard Simmons workout video

 
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Endless Prints Style Post by Guest Blogger, Leah.

June 3rd, 2014 | By | 27 Comments

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As I’ve gotten to peek into all the summer collections headed our way, it’s obvious that we all are embracing prints a little more this season. From animal prints that remind you of African safaris, to vintage Hawaiian prints and colors that make you wish you had a mango and coconut in hand, there’s a print for everyone. And if fun prints don’t make you happy, then pom pom shorts will… but the combo of these two screams salty hair, sand everywhere, and no worries or a care. I wore mine with a crop top and a simple necklace. They are a perfect summer staple and a good pair of shorts to own and mix in with all the denim cutoffs I will be wearing this summer. Pom pom shorts and happy prints make me smile.

Pictured: Rip Curl Shorts | Top by Somedays Lovin’
Learn how to make DIY Pom Pom Shorts on the blog!

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Slice of Life: Santa Barbara Paddle Out Guest Series by Stephanie Schechter

June 2nd, 2014 | By | 1 Comment

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As many of you may know, my school, the University of California, Santa Barbara was recently shaken by a terrible tragedy. A deranged shooter rampaged through Isla Vista, the beautiful town adjacent to our campus, killing six students and injuring 13 others. Several days of shock and sadness permeated our community, and we are still in mourning to this day. In the wake of this tragedy, my friends and I, all members of the UCSB Surf Team, organized a memorial paddle out to honor our fallen Gauchos. (more…)

Behind the Cover | Jon Steele Featured SWELL Catalog Photog Walks Us Through His Ecuadorean Covershot

May 30th, 2014 | By | 17 Comments

Jon Steele stops by the SWELL shop to share his Ecuadorean discovery. (more…)