Reason #522 why we love Flash Tattoos: easy nail art.
In addition to being swim-able, semi-permanent jewelry and great gifts (see our DIY Flash Tattoo Glasses tutorial), these metallic marvels moonlight as flashy nail decals. As if we really needed another reason to stock up. Read on for the how-to… (more…)
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We have checklists and to-do lists for shopping, work, life, the home, homework, and school. So, why not add a daily checklist to the mix concerning something that’s just a weeeeee bit important, like your health. (more…)
Follow Miss Reef around the storied tip of the Baja Peninsula – where she frolicks in waters of cabo, wanders through Mexico’s famed deserts, and the sparkling expanse of the Pacific Ocean all converge into a stunning back-drop as exotic as Miss Reef herself.
Get a copy of the 2015 Miss Reef Calendar now at SWELL (more…)
In our ongoing series spotlighting the faces behind core companies who practice what they preach, we caught up with JJ Thomas of YEA.NICE. He Co-founded it in 2010 after an accomplished snowboard career that included an Olympic bronze medal in the 2002 snowboard halfpipe, an X-Games gold medalist, and 2010 Dew Tour Champion. He took his battle-tested beanie knowledge to build a brand, and it we’re stoked he shared it with SWELL.
What was the inspiration for focusing solely on building a beanie brand?
JJ:Beanies speak to Josh’s (co-founder) and I’s roots after bearing some of the harshest winter conditions so we understand quality from a functional standpoint as well. We engineered a new in-store beanie display to give our customers a unique experience when selecting trying on our beanies at retail, we also created Beanies4Life, a one for one program that helps the homeless community through our beanies, so everything we’re accomplishing comes back to beanies which is why we made that choice to be a beanie focused brand. (more…)