Sneak Peek: Somedays Lovin Fall/Winter ’14

July 22nd, 2014 | By | 1 Comment

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You saw it here first! Get an exclusive look at Somedays Lovin Fall/Winter ’14 Collection: ‘Midnight Rambler’.  Available at SWELL in August, the collection fuses feminine romance and grunge rock details. Watch the video for a first look Somedays muse Natalie Suarez and sister Dylana Suarez rocking select styles from ‘Midnight Rambler’. (video after the break)
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Best Parties at the 2014 US Open of Surfing Where to Send it in Surf City During the World's Biggest Surf Contest

July 21st, 2014 | By | 5 Comments

FTLF 2013 postcard

1. Follow the Light Foundation Photography Awards

What: The most prestigious award in surf photography When: When Tuesday 7/29, 7pm
Where: Shorebreak Hotel, Main Ballroom (Open to the Public)
Who: The new class of Lensmans soon to grace the spreads of every major surf media outlet.
Finalists: Ryan Craig, Woody Gooch, Seth de Roulet, Rambo Estrada, Dane Grady
Why: To witness history through the legacy of Larry “Flame” Moore (more…)

Spotted in SWELL

July 21st, 2014 | By | 1 Comment

Look who we found sporting their SWELL this week…
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Blogger: The Bobbed Brunette | Get the Goods: Double Strap Tank (more…)

SeaMade: Get Up, Get Out A series on surf, cross training and lessons on all things salty by guest blogger, Madison

July 20th, 2014 | By | 5 Comments

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The other morning I woke up at the witching hour of 3:15am. Even my usual playlist of Ludovico Einaudi couldn’t lure me back into dreamland. So by four I was up and brewing a mean grind of french pressed coffee and contemplating what to do next.

Being that it will still pitch black out, I got into some creative projects, like making collaged cards for friends & family. The last thing you want to do when you wake up early is get sucked into the interwebs of your computer. Next thing you know it’s 10am and all you’ve done is lay around, Pinteresting, tumblring, and online shopping…not that those aren’t fun but you can’t go wrong by starting your day with some movement.

So as my mug was drained and my caffeine buzz settled in, I hit the road to check out Encinitas by dawn. (more…)