DIY: Flash Tattoo Glassware

June 6th, 2014 | By | 3 Comments

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As if the idea of semi-permanent jewelry wasn’t amazing enough already, we found another use for the metallic faux tats: glassware. With Gatsby-styled bars in high demand at the moment, gold-rimmed pieces are becoming hard to come by at flea markets. Most DIY’s we’ve found use vinyl decals that require a specialty pricey printer, or use spray paint and tape – limiting designs to straight lines. So when Flash Tattoos popped up on SWELL, we scooped a few up and got to experimenting. Read on for the how-to… (more…)

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#SWELLivin

June 5th, 2014 | By | 36 Comments

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Sometimes, it’s worth the sunspots. (more…)

Behind The Scenes: June 2014 Catalog Photoshoot SWELL Models Kick Off Summer in the Heat of the California Desert Sun

June 4th, 2014 | By | 93 Comments

BEHIND THE MID-SUMMER 2014 STYLE GUIDE
Oh, hey there summer. We’ve missed you. Adding to the list of missed things: bikinis, tan lines, sandals, salt-crusted everything, sherbert sunsets and sandy buns. With bikini season in full swing, it’s time to talk about the crème de la crème of crop tops, cheeky bottoms and cover-ups. The best of beach and boardwalk. Read through the guide for some mid-summer style inspiration…

How To: Catch a Party Wave Catchsurf Partywave Pro Johnny Redmond Explains the Art of Hot Dogging

June 3rd, 2014 | By | 19 Comments

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Johnny Redmond stole the show once again in the 2nd annual Party Wave Patriot Session at Salt Creek, and he’s giving you a free lesson on going nuts in the summer surf.

The Flying Salamander: (above) “It’s rarely caught on film so this was like finding a four leaf clover. This is truly a feather in my cap”

Just aim for a closeout section and project your board through the lip, kicking out the back of the wave and stretch all fours like a Richard Simmons workout video

 
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