2015 Swimwear Trends Stephanie Schechter Talks Trends from the 2015 Swim Collective

January 19th, 2015 | By | 104 Comments

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On Friday, I made my way down to the absolutely breathtaking St. Regis Monarch Beach Resort in Dana Point, California, for the Swim Collective show! I got to meet some of the designers of top swim and accessory brands, and preview upcoming collections… get excited girls – 2015 swim is coming in HOT.
Read on for upcoming trends + photos from the event…

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Saturday Salute | 5 Minute Pre-Surf Warm Up

January 17th, 2015 | By | 180 Comments

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Get the blood flowing and work up the motivation to dive into some brain freeze-inducing water. No fullsuit-wearing downward dogs involved. In fact, in recent years, studies have shown that static stretching is actually counter-productive (plus, your flailing around in a wetsuit on the shore is scaring the children). Instead, take 5 minutes to wake up your muscles and help avoid injuries that will keep you out of the water (probably for much,much longer than 5 minutes)…

(Pictured: Billabong Surf Leggings | SUPERbrand Surfboard) (more…)

Fresh Start Style Post by Guest Blogger, Leah.

January 16th, 2015 | By | No Comments

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This past weekend it rained non stop and as much as I love the rain, I really do miss the sun when it disappears for a few days. My favorite part about the rain is the sunny days that follow it. The air is fresh, the sky is as clear as it gets, and everything is new and green! One of these rainy mornings I ran around the muddy trails admiring all the new green that sprung up overnight. This Billabong dress was a perfect fit for my carefree prancing through the wilderness and got me even more excited for the new year ahead. This year I plan to rock my own style and not be afraid of continuing to wear bold colors, patterns, and pair my Dr Martens with pretty dresses. Just like the rain created a fresh start to this week, let the new year wipe away any insecurities and start this year being the bright, stylish bombshell you are!
Get the Look: Billabong Maxi Dress (more…)

Top 5 New Surf Brands of 2015 Our Favorite New Surf Brands Joining the SWELL Beach Party

January 15th, 2015 | By | 106 Comments

5. OTIS EYEWEAR

Besides Beckham being caught snapping selfies in these styles, the mineral glass is super scratch resistant and stylish as hell. Oh ya, their surf team is pretty legit too with Luke Davis and Mitch Crews leading the charge.
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We couldn’t be more stoked these shades finally made their way over from Australia. Snag OTIS at SWELL while we have em. (more…)