New: SWELL Swim

July 14th, 2014 | By | 2 Comments

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On our bikini wardrobe wishlist: a basic little black bikini, a not-so-basic LBB, and a few fun prints to mix and match. And because we wanted to bare our buns without it costing an arm and a leg, we decided to bring said dream bikini wardrobe to life.
Welcome to SWELL Swim. A collection of bikini essentials and bohemian printed pieces, edged out with some standout details.
Ready to dive in?
Shop the collection: SWELL Swimwear

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Spotted in SWELL

July 14th, 2014 | By | 2 Comments

Look who we found sporting their SWELL this week…
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Blogger: The Fashion Philosophy | Get the Goods: Printed Babydoll Dress
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A Slice of Life | Crowd Control

July 13th, 2014 | By | No Comments

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Summer means long days at the beach, whether you’re a year round local, a weekend warrior, or just a visitor. No matter what, we are all sharing the same surf lineup, and occasionally the same waves. Crowded surf is always a struggle to pros and beginners alike, so it is important to be polite in any situation. Try to keep your cool, even if a beginner cuts you off, or if you are being yelled at for getting in someone’s way. Surfing is supposed to be a fun activity, so try not to get worked up over a crowded day at your favorite spot. (more…)

SeaMade | 5 Reasons Not To Fear Sharks

July 12th, 2014 | By | 2 Comments

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People ask me all the time, “Aren’t you afraid of being eaten by a shark?” Well, as a surfer and frequent ocean frolicker, my chances of encountering sharks are pretty high. But no, I’m not afraid. Sure the thought of having my body ripped to shreds by the pearly knives of a great white disturb me, but it’s not a thought that frequently crosses my mind. If I were to constantly dwell on the thought of being attacked, I probably wouldn’t get in the ocean as much and that definitely would bum me out. Need some reasons to ditch the shark fear? Read on for my top 5…
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