Movie Premier | Volcom’s “True To This” Evidence From The World Tour Kick Off Party at Volcom HQ

March 5th, 2014 | By | 9 Comments

An epic film deserves an epic party and not even the torrential rains, thunderstorms and power outages could stop that from happening. 5000 people crammed into Volcom HQ Costa Mesa up to get a first look at the film, party with the volcom team and rock out to the sounds of Dahga Bloom and Church of Sun. Five hours and 50 kegs later just about everyone agreed it was one of the best premieres they had ever been to. Watch the Making of below (more…)

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Meet Your Maker | Lolli Swim Founder Vy Swimmies, Sprinkles, and the Spring '14 Collection with the Designer Behind the Bow

March 5th, 2014 | By | 11 Comments

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Any girly girl worth her salt has taken notice to lOlli Swimwear’s nostalgic, queen of the sand castle, bikinis. We ventured to a magical hill in Laguna Beach to meet the girl behind the infamous bow bottoms. Read on for the short (and sugary sweet) interview + photos from her design space.
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Surf & Stay on the North Shore For $20/Day How to Charge Hawaii Without Over-Charging Your Credit Card

March 4th, 2014 | By | 5 Comments

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Nate Zoller left SWELL last year in search of the wave of his life, and he found it. He also learned a few tips to live the dream on a shoestring budget. Here’s how he swings it for $20/day. (more…)

Florida Style Diary | Part 1 A Mini Travel + Style Guide with Guest Blogger Leah.

March 4th, 2014 | By | 13 Comments

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For the past week I’ve been wandering around the most beautiful beaches of Florida and celebrating my sister’s wedding… could it get any better? Florida temperatures are perfect this time of year, the air temp stays in the mid 80s all day long and the water temp rises to the mid 70s. This island weather allowed me to pull out my new spring styles and got me thinking about summer.

My favorite beach in Florida was South Beach located in Vero Beach, which is an amazing beach city full of fresh fruit, untamed palms, white sandy beaches, and playful dolphins. For all my beach adventures in this town, I wore my tropical colored Stance socks with my fresh new Matisse kicks. I love my safari printed Billabong jacket, it was light and perfect for the warm weather and also looked great paired with a simple tank and some destroyed denim shorts. This was such a fun beachy tomboy look and after hours in the sun and saltwater, this outfit looked even better with my wild frizzy hair and suntanned face.
Read on for more photos and link to buy…
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