Killer boots, man. Ever wonder how they got that way? If we’re talking Frye Boots, the answer is hours, upon hours of precise cutting, hand-stitching, weathering, dying…maybe even a run-in with a blow torch. A total of 190 steps goes into each pair. It turns out, they don’t just roll out of bed looking the way they do. To keep them looking their best, check out Frye’s leather care guide. After all of that prep work, it’s little wonder that these beautiful booties come backed with a warranty. Yes, a warranty, on boots. They’re good. Almost too good.
Watch It: Check out the video for a behind the scenes look at how your boots are made.
Win It: We’re giving away a pair of Frye Boots! Enter HERE, today only.(Ends midnight, 10/30)
Wear It: Check out SWELL’s curated selection of classics and fresh cuts from Frye: Shop Frye Boots
Foam shakas, pool parties and SWELL style. Read on to check out what a few members of the SWELL ambassador team have been up to this past week… (more…)
Our friends at Imperial Motion just cruised by SWELL HQ to share an Oktoberfest treat to toast another sick delivery of their goods. They brewed the lager at their headquarters in Tacoma, Washington and named it after the mantra under which they established Imperial Motion – “The Underachiever.”